New Website Design Checklist

Use this checklist to ensure your next website redesign is smooth, secure, and truly represents your brand. You’ve already made a smart move by choosing a professional web design partner—now, prepare ahead to save time, reduce stress, and set your business up for online success.

1. Define Your Website’s Look and Feel

• Choose Your Brand Colors: Pick 2–3 core colors to be used consistently on your site. (If you’re unsure, we can help with recommendations or a custom branding package!)
• Identify Your Audience: Are you targeting men, women, kids, professionals? Local, national, or global?
• Consider Your Brand Voice: Should your site feel formal, friendly, energetic, or minimalist?

Want a printable checklist?
Download our free, step-by-step Website Design Checklist to keep your project organized and on track from day one. 

2. Gather Website Design Inspiration

• Browse website templates or portfolios for layouts and features that match your style.
• Analyze competitors—even outside your city/state—for structure and content ideas.
• Save links or screenshots of sites you like and note what you love about each (colors, menu, layout, calls to action, etc.).

Providing your designer with reference sites will help us tailor your layout, branding, and user experience to your goals.

3. Structure Your Website’s Navigation (Menu Items)

• Home: Overview of your business.
• Services: Describe your main offerings. If you have several, consider individual pages.
• About Us: Tell your story and share your credentials, experience, or team bios.
• Blog/Resources: Share educational content, updates, or industry news.
• Contact: Make it easy for customers to reach you (form, phone, map, etc.).
• Other: Reviews, FAQs, Portfolio, Careers, Online Store—include anything relevant to your business.

Review other leading sites in your industry to ensure you’re covering the most important topics and user journeys.

4. Provide Essential Business & Branding Information

• Business Name: For header, footer, and page titles.
• Contact Details: Phone, email, address, and social media links.
• Service Descriptions: Short, clear summaries for each main service or product.
• Calls-to-Action (CTAs): What do you want visitors to do? (e.g., call, book, shop, subscribe)
• Logo & Images: High-res logo, photos, team images, awards, and any brand guidelines. If you need new branding, let us know!
• Unique Selling Points (USPs): Awards, testimonials, certifications, or guarantees.

5. Ensure Secure Access to Hosting & Domain Information

• Domain Registrar Access: (e.g., GoDaddy, Namecheap)—for connecting or transferring your domain.
• Website Hosting Login: (if keeping your provider)—share securely via our client portal, not by email.
• FTP/SFTP Credentials: (if needed)—use secure password sharing tools or our encrypted intake form.
• We take your security seriously. Never send passwords over email. Always use secure sharing methods.

6. What’s Next? Growing Your Online Presence

Launching your new website is just the beginning! To get found and turn visitors into customers, ask us about:

• Search Engine Optimization (SEO) – Rank higher and attract organic leads.
• Pay-Per-Click (PPC) Advertising – Get instant, targeted traffic with paid search.
• Local Search Optimization – Dominate your area and map listings.
• Link Building – Boost your authority and trust with quality backlinks.
• WordPress & Shopify websites – Flexible, powerful platforms tailored to your needs.

Schedule a free consultation to discuss how we can help you drive more traffic and increase conversions!

Ready to Get Started?

Thank you for choosing Elite Web Professionals for your website project! By following this checklist, you’re paving the way for a seamless design process and outstanding results. For more information, visit our website design page, SEO services, or home page checklist. For questions or support, please contact us anytime.