Pay per click and search engine optimization, both have their proponents and detractors? Many small businesses in the Atlanta area view PPC marketing as a waste of money. The second you stop spending money on your campaign you lose all visibility. While others feel search engine optimization is unrealistic and too expensive. With the amount of competition for many industries in Atlanta, many SEO campaigns can run as high as $5000 per month. Often these campaigns offer no guarantee and only offer results after 6 months.
Many Atlanta businesses have tried one or the other form of advertising only to be left with another high marketing expense, with the marginal return. However, the use of the internet is growing rapidly around the world. With this increased internet traffic, it is safe to say that more and more people are getting products and services online. Small business advertising in Atlanta must use some form of internet advertising to get those customers. We will go over how both Pay Per Click and Search Engine Optimization can work together to bring your business both immediate and long-term results.
PPC marketing is also known as search engine marketing(SEM). Most pay-per-click campaigns are managed across Google, Yahoo, and MSN(Bing). Those who have experience with pay per click will tell you about the immediate results in traffic to their website. For those who benefit from PPC marketing, it is a way to get immediate visibility and traffic to their website. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. The greatest thing about pay per click is that if no one ever clicks on your ads you receive unlimited free advertising for your business. You only pay when someone clicks on your ad. Another great thing about PPC is that your, bids are based on your competition. If you are in an industry with little competition, you can receive a large amount of traffic with little investment. The number one challenge with PPC is that when you stop paying all of your advertising stops. Many times businesses hit their daily limit hours before the close of business leaving them with additional opportunities to receive customers.
Search engine optimization(SEO) is the biggest tool right now to build a brand name, establish credibility, and get customers from the internet. Websites that have been optimized well, show up on the left side of search results of search engines below-sponsored results. This area is called organic results or organic placement. Organic results account for about 65 -75% of clicks from search engines. Organic results on major search engines like Google, Yahoo!, and Bing have proven to be the most unbiased and reliable information. Many people use the organic results to research a product, service, place, and etc before they make a buying decision. The biggest benefit of SEO to local businesses is that every click from organic results to a website is free. However, in some cases, SEO can take some time to get high rankings, particularly on Google. Once you obtain first-page placement, it is important to continue to update your site with content to prevent loss of ranking due to competition changes or changes in the search engine ranking process.
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Every site is unique, but most should combine PPC and SEO marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, an SEO campaign should be started. As the site rises in search results, the PPC campaign can be phased out for the relevant high listings.
PPC and SEO marketing are not mutually exclusive. When effectively used together as part of an overall marketing strategy, both platforms will deliver excellent long-term results.
If you need internet advertising in Atlanta, GA calls (770) 766-5600, or browse our website for more information on SEO advertising. Are you interested in SEO and internet advertising but want to know how much it cost? Take a look at our internet advertising prices.
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