As a business leader, you want to increase customer loyalty to your products and services. However, you’re not exactly sure what’s the best way to go about doing this. You’ve tried cutting prices, reaching out to customers on social media sites, and offering incentives for loyal customers. While all of these methods can be great ways to reach out to customers and create fans of your business, there’s one additional method that all business leaders should put to good use:
Use your website blog to grow your business.
Let’s face it: the days of the cold corporate website are long gone. Now customers want to know more about the people behind the business. Brands are no longer visual representations of a business: they’re living, breathing entities that people use to represent their tastes, interests, and lives. Consider iconic brands like Apple, and how people use that brand to reflect their interests and income.
That’s exactly the type of brand identification you want to strive for – and that’s exactly what you can build with a website blog.
Your website blog is akin to having a conversation with a friend over a cup of coffee. It’s not designed to sell your company’s products with every post; rather, it’s designed to reach out to your customers to interact with them. Your customers are people, after all – and the more you get to know them, the more likely it is that you’ll be able to identify their wants and needs.
To use your website blog to grow your business, try using the following steps:
Remember to resist the urge to turn a majority of your blog posts into promotions. This is a surefire way to turn off readers, as blogs shouldn’t be used as thinly veiled advertisements.
If you would like more information on how you can use the blog to generate more leads or sales to your business call (770) 766-5600. At Elite Web Professionals, we specialize in helping businesses use their website to generate more customers. For information on how we can help you with your website needs, and to browse our website design services click here. We provide comprehensive search engine optimization and pay-per-click advertising services to help you grow your business online.
Not convinced, find out 33 reasons why you need a website right now.