As an online entrepreneur or a business owner with a web presence, you may think that search engines are some of your biggest obstacles toward raking in those online riches. At first glance, it’s easy to see why this thought is so popular. After all, it can feel as though search engines have impossible standards that you need to live up to. It may also seem like they keep changing their algorithms and formulas constantly, which means you’re always struggling to keep up with their requirements.
But if you’re looking at search engines with this frame of mind, then you’re seriously missing out on a way to propel your online business straight to the top of the search engine charts. You see, search engines don’t want you to fail – if anything, they’re your biggest cheerleaders for success.
Think about it this way: if you succeed with your online business, you’re going to need to spend money on online advertising. And on whom do you think you’ll be spending all that money? That’s right: the search engines!
Search engines like Google and Yahoo need your money to make targeted advertisements. In fact, this is how search engines largely earn their income. Thanks to targeted advertisements, directory listings, and other paid services, these search engines can rake in the dough. But they’re only going to be making money off of successful businesses…
And that’s why they want your online business to skyrocket to success!
Before you assume that search engines are out to sink your business, think about your business from the perspective of the search engine. Google or Bing wants to ensure that you’re offering the kind of information that their clients are looking for. Their brand names are linked to your website – so if your offer quality content or give their clients the information they need to make informed buying choices, the search engines will reward you with more traffic from people who are ready to buy.
Another way to look at is like this, let’s say Google looks at you as a salesperson who represents your products and services. The better job you do at selling your services through your website by educating your potential customers with quality content, videos, and photos the more commission(or job) they will provide your business. This is not exactly how it works, but it is pretty close.
For many business owners hearing this information for the first time, this is great news. They are excited about beginning the process of using the search engines the way they were intended. To provide a resource of information to people looking for the best answer about a product or service. Fortunately, they are confident that they have the best answer to their client’s questions.
If you are a business owner and you have a website, the question you need to answer is “Do you have the best answer to your client’s biggest questions?”. If your answer is yes and you would like to know how to generate traffic from search engines, call 1 (800) 631-4399. We provide comprehensive search engine optimization and pay-per-click advertising services to help you grow your business by getting your business to come up first when people are searching for your services online. For information on how we can help you with your website needs, or to find out about our website design services click here.