So why does press release writing make such a huge difference in your website marketing?
It’s simple: major press release websites have incredibly high SEO rankings, which means that any backlinks embedded in your press release are supercharged with tons of SEO juice. This means that you won’t just pull in more online traffic; search engines will see your website as an incredibly valuable part of your chosen industry or niche.
Like article directories, press release sites make it easier for your SEO content to rank higher while you’re optimizing your website. For example, let’s say you wanted to place in the top ten search results for the term “keyword optimization.” If you build a website around this keyword, it might take some time to place, as you’ll be in direct competition with bigger and older websites (two factors that search engines value highly when ranking SEO content).
But a single press release that’s been optimized by SEO experts can quickly zoom up to the top ten in your search results – and that means more online traffic will be intrigued by your website. The more traffic to your site, the higher your site starts to rank.
It’s all thanks to a single 500-word press release!