Do You Know How To Advertise On Search Engines?

Local Seo and Internet Advertising Defined Part 1

There are three major parts of major search engines like Google, Yahoo!, and Bing that you must know to make an informed decision on internet advertising. Knowing how they work and exactly what they are, will show you how to make the best of all three. Did you know, however, that most companies that sell internet advertising only sell 1 of the 3? For this reason, many companies will be inclined to tell you that the others are not as important as the 1 they just so happened to sell. In this 3 part series, we will uncover each part of these three major search engines and show how each of them can help you grow your business.

The three parts of major search engines that we are going to talk about are:

Maps

Sponsored Results

Organic Placement

Google, Yahoo!, and Bing each have their own version of Maps. Google has what’s called Google Maps, Yahoo! has Yahoo! Local, and Bing has what’s called bing Local. Each has unique features that will help your business generate customers or leads. Maps account for about 5-10% of clicks from major search engines. The best thing about these services is that they are absolutely free to set up, and you never have to pay for a click. Another great thing about map listing is that they are the easiest way to get on the first page of search results of these search engines. To sign up, simply create a listing with your exact business name(Name, Address, Phone), choose the categories of your business, and authorize your business.

Add Your Business To Google Places – Free

Add Your Business To Yahoo – Yahoo offers a free(basic) or an enhanced listing.

Add Your Business To Bing – Free

In many cases, it is just that easy to rank for your categories and create visibility for your business. However, for more competitive industries or major cities, keyword research is needed to know which keywords to target to generate the highest return. In this case, some businesses may consider hiring an internet advertising company to assist with optimizing their map listing.

Companies that specialize in map listings often call this form of advertising, local search advertising or local search marketing. Some companies will guarantee you the first position. No one knows the exact formula to rank on the first page of any search engine. You should be very careful when dealing with any company that guarantees you anything when it comes to advertising on search engines. The best advice I can give you is to not do business with them. Reputable SEO advertising companies will not guarantee anything, however, they are able to offer a track record of success and if need be references. Other companies will try to create multiple listings for one business to try to give you “increased visibility”. This is against map listing guidelines, and if your business is caught, it can cause you to lose all of your map listings from search results. Create one map listing, and optimize this listing for all of your services in your location. If this is done correctly, it can be a very effective form of advertising for your business.

In conclusion, advertising on search engines with map listing is a great way to generate relevant traffic to your website. This form of internet advertising only accounts for 5-10% of clicks from search engines. If you have obtained first-page visibility on map listing and you need more website traffic, then congratulations you are ready to move on to Local Seo and Internet Advertising Part 2.

Choosing the right way to advertise on search engines will take time, and can be very challenging. Hopefully, these tips will put you one step closer to the right internet advertising for your business.

If you are interested in assistance in advertising on search engines with map listings in your area call (770) 766-5600 and one of our web professionals will assist you with keyword research for your listing. Browse our website for more information on local search advertising. Are you interested in SEO and internet advertising but want to know how much it cost? Take a look at our internet advertising prices.