The best advertising for a hair salon to get more clients from the internet would include professional website design, local SEO, pay-per-click advertising, and a good review campaign.
Professional Website Design
When investing in your website design it is important to focus on your salon. The goal of your website will be to give make your website visitors feel like they are walking into your salon when they open your site. The best way to do this is to invest in professional photos of your hair salon.
The next thing that you will need to focus on with your website design will be to include all of the services you offer. There are so many different salons that specialize in so many different things; haircuts, hair color, natural hair, braids, dreadlocks, weave, or even updos it is very important to list every single service that you offer. Many visitors to your site will assume you don’t offer the service if they do not see the style they are looking for listed on the site.
You will need to make sure it is easy for your potential clients to contact you with a conversion form and the phone number big and bold on every page of your site.
Lastly, when it comes to getting very good conversion rates, make sure that it is easy for them to find your address. Hair salon clients are known for simply walking into the salon to set an appointment instead of calling. Provide an interactive map to your salon that will give directions to your exact location. If you don’t do this important step, you will have potential clients trying to come to your salon but will get lost.
Invest in local search engine optimization to help improve your website to the first page of search results on search engines. The closer you get to the first page for terms like hair salon, hair color, hair cuts, hair weave, and beauty salon the more phone calls you will receive each month. Each year more and more people are going to search engines to find a good hair salon. This will deliver results that will continue to grow each year, but the costs will remain the same.
Pay Per Click
For hair salons that want to be aggressive, pay per click maybe your best choice. A pay-per-click campaign in a local market can be very affordable and very effective. To generate the best results with your ads focus on your specialty. Many women looking for a hairstylist are looking for a particular style that they want. If you show that you are the best salon in town with this style or type of style you will generate loyal clients that will come back again and again. Just be sure to deliver the high-level service your ad reflects.
Getting reviews from your clients is vitally important for the success of getting clients from the internet. If there are 2 salons that offer the same service and 1 has 10 reviews and the other has none, chances are the salon with the reviews will generate the new customer. There are salons in major cities like Atlanta, New York, Miami, Houston, and many more with hundreds of reviews. The better job you do at getting reviews from your clients, the greater chance you have at securing long-term success online.
Elite Web Professionals provide local advertising for hair salons to generate more clients from the internet. For information on how we can help you with your website needs, browse our WordPress website prices. We provide comprehensive search engine optimization and pay-per-click advertising services to help you grow your business online.