The best advertising for an auto repair website would include professional website design, local SEO, and pay-per-click advertising.
Professional Website Design
When investing in your website design it is important to keep your website design simple. To generate the most phone calls you will need to have the look of a family-owned operation with your website design. The fact that you have a professional website design will be enough to help you stand out from most of your local competitors, so your main focus will be to deliver all of the services that you offer to your visitors, and provide an easy way for them to contact you. The best way for you to do this will be to have a conversion form, and phone number that they can see at the top of the site.
Remember that many people who will visit your site will be in your city, so make sure that you are clear that you are local. Many companies make the mistake of advertising in the next closest city because it is bigger, only to find out that the city is much more competitive and more difficult to get customers to make the extra drive to get to the shop. Remember to keep it simple, state all of your services, provide easy contact information, and focus on your home city.
Invest in local search engine optimization to help improve your website to the first page of search results on search engines. The closer you get to the first page for terms like auto repair, brake service, brake repair, oil change, transmission repair, and engine repair the more phone calls you will receive each month. Each year more and more people are going to search engines to get help with car problems. This will deliver results that will continue to grow each year, but the costs will remain the same.
Pay Per Click
For auto repair companies that want to be aggressive, pay per click maybe your best choice. A pay-per-click campaign in a local market can be very affordable and very effective. To generate the best results with your ads focus on price and time of service. Most people will be thinking about how soon they will be able to get back on the road at the lowest price. If you are not the cheapest don’t worry, some people are willing to pay a little more to get the best service. Just be sure to deliver the high-level service your price reflects.
Auto Repair Company Challenges
The number one problem that I see for many auto repair companies is that many of them do not have a professional website design making it virtually impossible to find them locally. When I speak with many auto repair companies about their online advertising, many simply have a listing on online directories like yp.com, kudzu, or even yelp. While these may generate some customers, they do not generate nearly as many customers as can be generated with a simple local SEO campaign.
What is even more amazing is that they can get a local SEO campaign for as little as 1/3 of the cost of advertising on these websites while generating twice the calls per month.
When you advertise on online directories, you are simply listed amongst other auto repair companies in your area. While a lot of these directories would want you to believe that people frequent their site when they need a service. They boast about receiving millions of hits a month, but in most cases, these directories generate tons of traffic from search engines with local SEO and pay-per-click advertising in a local area. They invest money to advertise their website on search engines so that they can list a number of auto repair companies on the same page.
Here is an example of how this works. Let say that an online directory is investing $500 per month worth of advertising to get on the first page of search engines for the term auto repair in a city. If they charge 5 companies, $500 each per month to advertise in that city then they are able to make a good profit each month, while those 5 auto mechanics will share the leads that are generated from the site each month. In many cases, there are a lot more than 5 auto repair websites that are advertising in that 1 city.
Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote websites online. For information on how we can help you with your website needs, browse our WordPress website prices. We provide comprehensive search engine optimization and pay-per-click advertising services to help you grow your business online.