It is highly recommended to work with a website design company that offers web analytics and statistics programs. Programs like Google Analytics show you how many people visit your website, where they came from, your bounce rate, and what they were searching for on Google to find you.
Programs like and Crazy Egg offer a more advanced look at your site by showing you what pages of your site perform well, and where your web visitors click the most when they land on your page.
While website traffic is important to track, businesses care more about their bottom line than how many clicks they get on their website. For eCommerce websites, you will see an increase in sales, for service industries you will see more phone calls or emails. While your emails are forwarded directly to your email, the best way to monitor phone calls includes call tracking.
Call Tracking and Phone Calls
Call tracking is the purchase of a local or toll-free number to use on advertisements and track the effectiveness of an advertising campaign. Once you choose a number you only place that number on the website and no other place. This way you know that when a call comes on this number, it is a result of your website. Call tracking allows you to make smarter decisions based on leads your site generates and a better understanding of what works for you. There are several additional benefits to call tracking including:
- Ability to schedule phone call forwarding. This is effective because can have web leads forwarded to the office during the day and forwarded to a cell phone or after hour service after hours.
- Record phone calls
- Some call tracking services will allow you to connect your phone calls to your Google Analytics. This will allow you to get a better look at what keywords result in a lead.
- Click to Call. This is a button that is added to your website that will allow the user to call you from your website. Once the button is clicked it requests their phone number. Once they initiate the call it will call their phone first and direct the phone call to your business line.
- Dynamic number replacement provides a method for you to track offline conversions back to specific ads, keyword searches, customer device types, search engines, or referring websites.
Hope this helps you find out if people are visiting your website. While there are many different ways to monitor your website traffic, it is important to find out exactly what you are getting and why a website design company utilizing this solution for you. Browse our website for more SEO SEM tips to find out the best questions to ask a website design company.
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