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When it comes to being a business leader, you may think that your product or service is clearly outlined. You’ve listed information about your products online, and you even have an email campaign dedicated to increasing the number of opt-ins from your customers.

However, your customers’ actions are akin to cricket noises…and no matter how hard you try to peak their interests in your company’s products, they’re just not taking the right action.

If this sounds familiar to you, you might be confused as to why your customers aren’t exactly jumping to buy your product or service. Before you start blaming your product, it’s important to take a close look at your website – because the answers just might be there.

Believe it or not, your customers may be confused as to what products or services you offer, especially if your copy isn’t exactly clear. While your web copy should be focused on selling the product rather than listing every technical detail (that’s a good way to lose business fast!), you still want to provide your customers with some idea as to what they can expect if they work with you.

That’s exactly where before and after pictures come into play.

Whether you offer a product or service, before and after pictures can provide your customers with a better idea of what results in they can achieve by working with you. Take a look at a few hints on how to unleash the website marketing powers of before and after pictures:

• If you offer a service, take a picture of how much of a difference your service makes in meeting a client’s needs. For example, if you offer house cleaning services, ask a few clients for permission to photograph a room in their homes before you clean it. After cleaning the home, take a few pictures of your sparkling results. Posting this on your website can help prospective customers understand the quality and efficiency of your services.

• If you offer a product, display before and after pictures that demonstrate how the product can make a difference in meeting a certain want or need. If you create productivity-enhancing software, post pictures or videos of how the software makes a difference.

Remember that all before and after pictures or videos on your site should be posted alongside testimonials to enhance the power of this website marketing secret. Your testimonials will let your website visitors see how your customers feel about the service you offer. You’re before and after photos will show them why they feel that way.

If you would like more information on how you can use before and after pictures to complement your business call (770) 766-5600. At Elite Web Professionals, we specialize in helping businesses use their website to generate more customers. For information on how we can help you with your website needs, and to browse our website design services click here. We provide comprehensive search engine optimization, and pay-per-click advertising services to help you grow your business online.