Junk removal is a growing business, and companies are generating thousands of leads from the internet every day. The number one question that I get from owners that I speak to is, what is the best way to advertise my junk removal company? In this post, we will discuss how to advertise a junk removal business on the internet, and why online advertising works. The best way to promote your junk removal company includes professional website design, strong local search engine optimization (SEO), pay per click advertising. The reason they work so well for junk removal companies is that customers start the buying process on search engines when they need a service.
Professional Website Design
When investing in your website design it is important to focus on all of the items that you are willing to remove. The goal of your website will be to make sure your website visitors are confident that you remove, cleanup, and discard all the items that they are trying to get rid of. It is important to answer questions like do you offer recycling, commercial hauling, debris removal, or even trash pickup. Many visitors to your site will assume you don’t offer the service if they do not see the service they need to be listed on the site. The more information that you give about your services the better. For example, give a guaranteed time of arrival on each phone call. Explain your cleanup process. Show photos of before and after. The more they feel like you will be able to complete the entire process with them doing as little work as possible the better.
The next thing that you will need to do with your website is to always add new content. The best way to do this will be with a blog. Take the time to talk about issues your customers talk to you about, questions they may have, or show projects that you complete on a regular basis. The key here is to always add new information.
You will need to make sure it is easy for your potential customers to contact you with a conversion form and the phone number big and bold on every page of your site.
Local Search Engine Optimization (SEO)
Local SEO is very effective for junk removal companies because most people assume that the closer a company is to their home the less they will charge. When someone is looking for appliance removal or refrigerator removal they generally search the city they live in for this primary reason. This is great, because with the cost of travel expenses these days, the less mileage that you have to drive your truck the better.
Does this mean that you are limited to only the people in your city? Not at all… What this does mean; however, is that you can maximize your return by being the #1 company in your city. The further your potential customer thinks that you are from their home, the less likely they will call. As a result of this, you will need to create localized content for each city your service. Provide a policy for how you service each city and make sure they understand how you charge for the additional drive to their city.
Pay Per Click Advertising (PPC)
While many junk removal companies get plenty of business with local SEO, many still require additional leads. If you are looking to really get calls coming in, I recommend a strong pay-per-click campaign. With your campaign, your ads will need to focus on costs and estimates. Most customers are looking for the price. Mention a coupon, and if there are any items that you will remove for free, make sure you create an ad for that item. Your ads will perform better if you highlight what you do better and cheaper than your competitors.
Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote websites online. For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay-per-click advertising services to help you grow your business online.