The internet has created a huge opportunity for contractors to get customers online. The number one question that I get from contractors that I speak to is, what is the best way to promote my business online? In this post, we will discuss how to advertise a contractor business on the internet, and why online advertising works. The best way to promote your contractor business includes local search engine optimization (SEO), and pay-per-click advertising. The reason they work so well for contractors is many customers start the buying process on search engines when they need a service.
Local Search Engine Optimization (SEO)
Local SEO is very effective for contractors because most people like to do business with local companies. When a person sees a website for a company located in the same city they’re in, they tend to believe that they will have to pay less for the service and receive the service faster. Whether they have an emergency like leaking water from their roof or simply looking to remove a Kool-Aid stain from carpet, many people feel that a local company will respond faster and deliver results at a better price. The easier it is to find your company website on the first page of search engines the better your chances are at getting customers.
Pay Per Click Advertising (PPC)
Pay per click is very effective for contractors because it is the best place to put specials and coupons on the internet. If you have a service that you can do faster, cheaper, or simply better than your competitors then pay per click is the best way for you to show off your talents.
Let’s say that you are able to offer a 30% off coupon for a service you offer. This coupon will make you one of the cheapest providers of this service in your city. Pay per click will give you the opportunity to instantly advertise this special only to people searching for your service right now.
Let’s say that you are able to do your service better than any other company in your local market and you have photos or awards to prove it. Pay per click will give you the opportunity to promote your company with phrases like “Award-Winning Contractor”, or “Best Service In Town”. These terms will give you a great opportunity to generate traffic to your website. Find out how to generate more referrals from customers and the internet, to convert those customers when they arrive at your site.
Best Contractors To Use These Two Services To Promote Their Business Include:
- Flooring Company
- Auto Repair
- Hair Salon
- Junk Removal
- Basement Remodeling
- Kitchen Remodeling
- Roofing Company
- Car Radio Installation & Repair
- Carpet Cleaning
- Personal Trainer Company
- Cake Bakery
- Cleaning Service
- Handyman Service
- Tree Service
- Home Security Company
Choose your industry from the list above to find out more details of how these services can benefit you.
Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote websites online. For information on how we can help you with your website needs, browse our WordPress website prices. We provide comprehensive search engine optimization and pay-per-click advertising services to help you grow your business online.