Personal trainers generate thousands of leads from the internet every day. The number one question that I get from personal trainers that I speak to is, what is the best way to get clients for my personal trainer company? In this post, we will discuss how to advertise a personal trainer business on the internet, and why online advertising works. The best way to promote your personal trainer business includes professional website design, local search engine optimization (SEO), pay-per-click advertising, classified ads, and a strong review campaign. The reason they work so well for personal trainers is many customers start the buying process on search engines when they need a service.
Professional Website Design
When investing in your website design it is important to focus on your personal training services. The goal of your website will be to make sure your website visitors are confident that you offer the service that they are looking for. Many visitors to your site will assume you don’t offer the service if they do not see the service they need to be listed on the site. The best way to do this is to provide plenty of content on each service you offer. For example, when you show in your list of services weight loss, provide photos and a link to the detailed description of how you can help people lose weight. You will need to make them feel like you understand their needs and show that you have been able to help others reach their weight loss goals. You will need to do the same thing with each service you offer whether it’s weight gain, sport-specific training, weight lifting, aerobics, insanity training, bodybuilding, or boxing lessons.
The next thing that you will need to do with your website is to always add new content. The best way to do this will be with a blog. Take the time to talk about issues your clients talk to you about, questions they may have, or even new programs that you plan to offer. The key here is to always add new information.
You will need to make sure it is easy for your potential clients to contact you with a conversion form and the phone number big and bold on every page of your site.
Lastly, when it comes to getting very good conversion rates, make sure that it is easy for them to find your address. Personal training clients are known for simply walking into a to look around to see the facility. If you have a small facility and operate by appointment only make this clear on your contact page. For personal trainers that only offer in-home services, make sure that you are clear about the services you offer as well.
Local Search Engine Optimization (SEO)
Local SEO is very effective for personal trainers because most people prefer to work out within a 10-mile radius from their home or place of work. When someone is looking for a gym or trainer they generally search the city they live in or the city in which their office is located for this primary reason.
Does this mean that you are limited to only the people in your city? Not exactly… What this does mean is that you can maximize your return by being the #1 personal trainer in your city. The further your client has to drive to your facility the lower your chances of getting them into your gym or studio.
Pay Per Click Advertising (PPC)
While many personal trainers get plenty of business with local SEO, many still require additional leads. If you are looking to really get calls coming in, I recommend a strong pay-per-click campaign. With your campaign, your ads will need to focus on results. Most clients are looking for the end result from the beginning. Talk about what you can do and how fast you do it.
Online Classified Ads
Online classified ads are generally mediocre for generating leads for businesses. However, I have found that for personal trainers this can be a great way to get people to sign up for boot camps, aerobics classes, and group training. When you are ready to put together group training work with your web or graphic designer to put together a beautiful ad and launch it on Craigslists, Olx, Backpages, or whichever you prefer. While this can be effective, I recommend you speak with your SEO in regards to the best way to do this in line with your SEO campaign.
Getting reviews from your clients is vitally important for the success of getting new clients from the internet. Google Places will be the best place for you to get your reviews because it will show up with your local listing. There are personal trainers in major cities like Atlanta, New York, Miami, Houston, and many more with hundreds of reviews. The better job you do at getting reviews from your clients, the greater chance you have at securing long-term success online.
Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote websites online. For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization and pay-per-click advertising services to help you grow your business online.