Many business owners are paying too much for their pay-per-click advertising and do not know it. The number 1 way to know that you are probably paying too much for your pay-per-click advertising is if your site is not being optimized with your campaign. If your website has never changed since you started your pay-per-click, chances are you are paying too much. We will uncover how to improve your website so that you may pay less and gain more from your internet advertising.
Choose A Specific Advertising Area – A very common reason why many businesses pay too much for pay-per-click advertising is marketing outside of their service area. Make sure you choose the exact area that you would like to target and create a campaign for those areas. Be sure that your website contains information about the areas that you are targeting. For example, if you are marketing to a city or state, including that city or state on the landing page of the ad. If you have a pay-per-click advertising company managing your campaign be sure to get exact information on your service are. There is no need to receive clicks from an area that you will not serve.
Make Ad Groups with Keywords That Are Related – Create ad groups with similar words. The more related your keywords are to each other, to the ad, and the content on the landing page the less you will pay per click to your website. For example, if you are creating a campaign for a store that sells apple oranges, and watermelon and you wanted to increase your apple sales. You would create an ad group for apples, create an ad with an apple discount, choose keywords specific to apples, and have the ad link to the apple page of your website.
Add New Keywords and Remove Poor Performing Keywords Regularly – Monitor your website analytics to see which search queries resulted in a click to your website. If the clicks that you receive are from keywords that you believe will result in a potential customer, leave them there. If you notice a keyword that is not related to a service that you provide, is simply too broad or consistently does not convert to a customer delete it. Do some additional keyword research, to find additional keyword opportunities.
Pay-per-click advertising can be a great way to increase quality traffic to your website. However, if your campaign is not maintained properly it can become very costly. Use these tips to never pay too much for sponsored advertising again.
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