Pay per click is a great tool in local SEO and internet advertising for generating more traffic to your website. Pay-per-click advertising can be found on the top of the search results page of search engines in the shaded area, as well as, on the right side of the page. These areas are marked as sponsored results. Sponsored results account for about 15- 25% of clicks from search engines. The first thing that people say when I say sponsored results on the right side of the page, is that they never click on any ads on the right side. This is one of the biggest benefits of a pay-per-click campaign. If no one ever clicks on your ad, you never pay anything. By investing in the sponsored results of major search engines like Google, Yahoo, and Bing you give your business thousands of impressions on people’s minds sometimes without paying a penny. Another benefit to pay-per-click advertising is that you can choose any keyword that you want to appear on the first page of search results. Many times search engines will even start your advertising in as little as 15 minutes after you set up your campaign. In part 2 of internet advertising defined we will uncover sponsored results, and simple tips to keep your costs down while making sure that you get the most from every click to your site.

Pay Per Click Advertising

Many people believe that they must pay an internet advertising company to do a pay-per-click campaign for their business. This is simply not true. Setting up a pay-per-click campaign is free for anyone. To sign up simply search for advertising and the search engine that you want, and the first result will walk you through the setup. For example, search for advertising on Google?. The first result will be Google Adwords with instructions on how to sign up. It will then walk you through setup from choosing your area, making a payment, creating an ad, and choosing keywords. A small pay-per-click campaign (5- 20 keywords) with select keywords that are most important to your business can be set up and maintained without the help of an internet advertising company. With a little patience, and time you can create a successful campaign that will bring you, customers. Simply consider these 10 tips.

1. Make sure your website has your business name & phone number prominent on the landing page.

2. Make sure your website has metadata(title, description, keywords) relevant to the most important keywords to your website.

3. When you create your ad, be sure to include keywords in the title & description.

4. Consider offering a special and using “call to action” in your ad(all specials in the ad must be mentioned on your website within 1-2 clicks of the landing page)

5. Make sure the landing page you pick has the information that you promised in your ad.

6. Only choose keywords or synonyms of keywords mentions on your landing page.

7. Include “negative keywords” that you don’t want for your business.

8. Only advertise in the local area(20 Mile Radius)

9. Track your results!

10. Remove keywords that don’t convert to the customer and add new ones.

If you are unfamiliar with any of these terms, they will be further explained when you set up your campaign on any of the search engines. If however, you are unable to change your website to include metadata or make your phone number prominent on your landing page, for example, contact your local internet advertising company for assistance. Lastly, if you don’t have any experience with pay per click and you are considering building a larger campaign than 20 keywords, I recommend that you speak with a web professional to assist you with your campaign.

There are many companies that offer pay-per-click advertising. When choosing the right company for your campaign, be sure that your campaign will include all of these 10 factors.

In conclusion, pay per click is a great way to generate relevant traffic to your website. This form of advertising only accounts for 15-25% of clicks from search engines. If you are investing in pay-per-click advertising, and need more website traffic then congratulations you are ready to move on to part 3 of local SEO and internet advertising defined.

Choosing the right internet advertising strategy will take time, and can be very challenging. Hopefully, these tips will put you one step closer to the right internet advertising for your business.

If you need pay-per-click advertising in Atlanta, GA call (770) 766-5600, or browse our website for more information on SEO advertising Are you interested in SEO and internet advertising but want to know how much it cost? Take a look at our internet advertising prices.

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