Based on your needs, an internet advertising company will greatly improve your visibility online and help you get customers in your local area.
Free Directory Listings
There are hundreds of good web directories that offer free listings for your business. However, these two have very strong presence in major cities like; Atlanta GA, New York NY, Orlando FL, Seattle WA, and Chicago IL. These are some of the most highly competitive cities on the internet, yet these directories get first page exposure on Google in as fast as 15 minutes.
Hot Frog is the local search directory that gets great local visibility all around the US. A business may add their information for free and use multiple tools including an “Add My Products & Services” tab that creates a page that is optimized to rank for those products and services. Hot Frog gives a follow link for your website to associate your website with those keywords as well.
Merchant Circle is another great local search directory that offers a free listing that will rank on the first page of search results of Google, Yahoo, and Bing in major cities. Merchant Circle’s “Promote my Business” tab has a “Create/Manage Blog” tool that gives you the ability to publish your products and services to search engines and appear in search results in as fast as 15 minutes. These blog articles offer a follow link to your website to give you credit for the article as well.
Although paid directories charge a fee to be listed on there site, they provide many additional benefits.
- Permanent one-way links
- Ability to target multiple search terms
- No unwanted solicitations by email
- Great benefits to local search advertising
Yellow Page Directories:
The Yellow Pages are still a very popular option for customers who are looking for your business. While this might be your cheapest advertising option, it still requires customers to have a basic knowledge of your company name or the industry you work in. Additionally, being chosen by a client through the Yellow Pages can sometimes boil down to pure chance – and that’s just not an advertising method you can rely on!
Savvy customers are now turning to how-to videos on Youtube to look for your business. If you don’t already have a Youtube account, it’s time to get one, as most of your customers are searching for you on this powerful site.
Local search advertising can be competitive depending on your industry and location. Contact a search engine optimization company for more information on your industry in your area. For internet advertising in Atlanta call (770) 766-5600. For questions or comments, please contact us.
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