When it comes to the sales cycle, you know how it operates within your brick-and-mortar business. A few customers come into your store, look around at what you have to offer, and maybe make a few purchases right then and there. Or perhaps you have potential customers call you up with a few requests or questions about your products. Either way, in the physical 9 to 5 world, the sales cycle is often slow to reap rewards. Find out how to get more customers with a website with these secrets to speed up the sales cycle.

But in the online world, things operate a little differently. Here, the sales cycle is sped up significantly. Think about it this way: your customers want to do research before they make a purchase. This is especially true if you sell something major or perform a service, as your customers want to be sure that they’re getting the most bang for their buck.

This is why so many customers take to the Internet in order to perform the research they need. They don’t want to waste their time calling different businesses and driving to various stores just to get price quotes. All of that information is available right at their fingertips – and they’re certainly going to take advantage of it. All they have to do is go to their favorite search engine, type in a few keywords, and be presented with a list of local vendors who are offering exactly what they’re looking for.

So if you’re not online, then you’re seriously missing out on a chance to speed up your sales cycle!

If you have a company website, here’s how you can use it to speed up the sales cycle:

• Be sure to list all relevant information about your products and services on the website. Don’t be shy – list what makes them so different from your competition. You want your customers to see you as different to everything else that’s out there right now. Therefore, highlight all the wonderful attributes that are associated with your products and services.
  • Online Products – For your products you will need to include product overview, specifications, and very important include ratings & reviews.
  • Local Services – For services such as home improvement, car repair, personal training, or hair salon it is important to give information about your products and equipment, time of completion, warranties and guaranties, and remember to include ratings & reviews.

• Think about the most common questions your customers may have about your products and services. Once you’ve identified these, list them on your website. This should help make you the easy choice for the service they need. By showing that you are the expert on the service they need, it makes it much easier for them to choose you for the service.

• If you don’t want to list your price point on the website, make sure you have clear links to your email and telephone number. This way, customers can call you with their queries.

Use these hints and tips to speed up the sales cycle!

If you own a brick-and-mortar business, then you know that reaching your customers is limited to your opening hours.  But what if I told you that there’s a way you can reach your customers 24/7, 365 days of the year – and you’ll even be making sales in your sleep?

If you guessed having a company website, then you, my friend, have earned yourself a golden ticket to an insanely lucrative lifestyle.

Websites are one of the best ways to reach your customers anytime, anywhere.  In addition to representing your business on the World Wide Web, you’ll be able to provide information and make sales even during your closing hours.  Think about it this way:

• Many people look for information and products when they’re online at work. While these are customers that you wouldn’t have access to during normal work hours, a website can allow you to reach out to them, gain their email addresses, and eventually make sales.

• Many potential customers feel the need to research purchases online before they actually make them.  If you don’t have a website for your business, you’re missing out on customers because they getting all of the information they need about their next purchase from your competitor.  Once you have that website up and running, customers will flock to your site to research what you sell – and they’ll be MUCH more willing to buy from you because you’re the expert who taught them the best solution for their purchase with your website.

• Many word of mouth customers look for information about your business before they call you for service. Whether they are looking for directions to your business, customer reviews, a portfolio, or simply want more information about the services you offer; your website will help you get more referral customers to your business.

A website is not only a virtual representation of your business, but it’s also a fantastic way to double – even quadruple – your profits without operating a second location.  A professional website combined with a social media and search engine optimization program is every business owners’ dream.  So if your company is still absent from the World Wide Web, don’t wait: get yourself and your business a website right now!

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote your website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and intenet advertising services to help you grow your business online.

Find out – 33 Reasons Why You Need A Website Right Now.

While it is important to have a website to get leads, a website can be a great to to answer questions about your business. As a busy business owner, you know how time-consuming it can be to answer most common questions about your products and services. While you know it’s necessary to educate your customers about your products, services, business, and other important information, you can’t help but wonder if there’s a better way to ensure that your time is being spent wisely: in other words, making those sales!

Find out what information to include in a website to help your website do just that…

Increase Sales!

In fact, there is a better way to ensure that you have more time to make sales. You can use your company website to answer the most commonly asked questions, as well as increase the chances that you’ll make a sale. For example, if a customer has a question regarding your process, you can direct them to the website. By including illustrations of your process, as well as, a timeline of completion many times this will give you the ability to make a buying decision sooner. Many times, a website will even reduce the amount of questions you typically receive in a day, as your customers will head to your website first to find these answers.

So what kind of information should you post to your website? Take a look:

• How long have you been in business?
• How much does your product or service cost?
• How long will your service take?
• When can you start?
• What do you need to do to get started?
• Where are you located?
• What areas do you serve?
• What is unique about your product or service?

These questions, in addition to the most popular ones that you’re asked by potential customers, should be the questions that you answer on your company’s website.

Remember, posting the answers to the most popular questions is a great way to generate leads for your business. These are people who are genuinely interested in your company and services, so they’re much more likely to buy from you. If you take the extra time to answer their questions, you can practically guarantee that you’ve made the sale.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and intenet advertising services to help you grow your business online.

Find out – 33 Reasons Why You Need A Website Right Now.

If you are wondering what is the best slider for your website the decision is much easier than you think.  Search engines like Google have grown so much over the past 2 years giving web designers and business owners the ability to be much more flexible with their website.

What I’m talking about is flash!

Flash Slider On Website

Yes, as a search engine optimization company I am saying that it is ok to add flash to your website now.

However, not in the ways that many companies choose to use flash with the entire website is flash inside of a frame. I am speaking of the option of adding a strategic flash header that delivers the look or image that best represents your company. The reason for this is that search engines like Google have found a way to successfully crawl flash files, which now helps them to be able to do a better job indexing content from sites that have flash content. For more information on this click here.

My only recommendation for a flash video is that you remember to make sure that the flash file is not so big that it effects the loading time of your page. Search engines now are using the time that your site takes to load as a ranking factor so while for years companies have been trying to use flash, now it is finally ok, it is still important to keep in mind the speed of your site. While search engines are better are crawling flash it is still not the best option for your slider. The best option for your slider is a JavaScript slider.

JavaScript Sliders

For those of you that want to get closer to the simple search engine optimization strategies than choosing a simple JavaScript slider for your website is the option for you.  First I would like to address the notion that JavaScript is just as bad as flash. This is completely false. The biggest flaw with many sites which use JavaScript is that the developer embeds navigation inside of JavaScript menus which render the links invisible to search engine crawlers and therefore the crawler won’t follow those links. However, if you remove the navigation from the JavaScript it then becomes a very powerful scripting tool to help you achieve various effects that you can’t get with HTML.

JavaScript is also handy in helping you reduce code bloat.

Code bloat is what we call it when a regular HTML file approaches the file size limits imposed by the search engines. While there is debate on the actual size, Google said that it can easily index files up to about 100 kB (kilobytes) but may have problems with files which are larger.

Sometimes, there are aspects within a file that must exist for that page to render properly. And sometimes JavaScript can be used to help maintain that functionality but also help reduce the actual file size.

So when you need effective SEO Atlanta business trust, call Elite Web Professionals for web design and internet advertising that works. Call   (404) 477-4819   to schedule an appointment, or browse our website for more information on search engine optimization prices. If you have any other questions or comments, please contact us.

Find out more tips about website conversion essentials – what should I include on my website for good conversion rates?

Knowing exactly what you should include in the header of a website is the most important factor in getting good conversion rates. In this post we will discuss how the header of your website design can help you get better conversion rates and more customers from the internet. We will discuss the different elements of the header and how they influence the production of your site.

Meta Tags or Meta Data

The header of your website should have a Meta title, Meta Description, and Meta Keywords. In short, these items let search engines know exactly what your page is about. This gives search engines the ability to determine where your site should rank in search results amongst your competitors. Your site is then indexed and the information you place in your meta tags is displayed to people searching for your services. This means that your meta tags are speaking to 2 audiences: Search Engines and Potentials Customers. The best thing to think about when coming up with good meta tags is the needs of your customer. Ask yourself “What will a person look for if they needed the information on this page?” If you do an effective job at answering this question with your meta tags, your website will generate more traffic. For more information on basic search engine optimization factors click here.

Header Design & Layout

There are many different ways that you can design or layout your website header. Whether you have a header menu that is horizontal at the top or vertical on the left side of your site is up to you. However, there are other very important factors that will go a long way to making sure that your site get good conversion rates. You need to include your

• business name
• company logo
• phone number big and bold
• Social Media Channels

While all of these items may seem obvious to many, the company phone number(the most important item) is often the most neglected item in website design. I have heard everything from I don’t need it there it’s on my contact page to let them send me an email I don’t have time to answer the phone I can just call them back later. Web surfers are more lazy than ever, if you don’t put your contact information in an easy location for them to call you then they will just find another website that does. And with there being thousands, and in some cases millions of other web pages talking about the same thing you are talking about it won’t be that hard for them to find.

An important part of a good search engine optimization strategy is strong conversion rates. When you are working on your website header it comes down to 2 things; first think about what person if they needed the information on your page, then when they click on your page make it easy for them to get this information they need.

So when you need effective SEO Atlanta business trust, call Elite Web Professionals for web design and e-commerce development today. Call  (404) 477-4819  to schedule an appointment, or browse our website for more information on search engine optimization prices. If you have any other questions or comments, please contact us.

Find out more tips about website conversion essentials – what should I include on my website for good conversion rates?

Elite Web Professionals explains your entire website design process in these 5 easy steps. Find out how we help you choose your internet advertising package, assist you with a website design, develop your website, optimize your site for search engines and help you to generate customers from the internet.

Choose Your Package

The most important decision in regards to making money from the internet is choosing the right internet advertising program. At Elite Web Professionals we take this very seriously. When we meet with a new customer we ask a ton of questions to get to know your business and get an idea of your short term and long term goals. We then introduce you to our company, show what we have been able to do for our clients. Based off of the information that you provide us about your business, we recommend a solution that will best fit your needs.

Receive Concepts With  Unlimited Revisions

We are excited to serve you with a beautiful website design and internet advertising program.  To get started on your project we request you to deliver us the items on our website design checklist. These items include:

• Color Scheme of Your Website –  Provide company colors for website.
• Website Designs That You Love – Provide website designs that you like so that we can get familiar with your style and vision.
• Logins & Passwords – Provide login and password for your domain name/hosting so that we can upload website once it is complete.
• Logo Or Branding Material – Provide logo  and previous branding material so that we can be sure to make sure the site fits complete vision of company. Don’t have a logo? Don’t worry! We provide exceptional logo design with most of our website design packages.  Create a custom logo and website design at one great price.
• Choose Menu Items – Providing menu items for the website can be very important because this reveals allot about the vision of the website. Will your website have a blog, eCommerce,  reviews, or careers page? Having the complete menu items will assist with making sure your website implementation is smooth and efficient.

Once we have received these items, we will provide you with 3 website variations for your review. Hopefully, you will love 1 of the first website designs we provide. If not however, we provide unlimited website design and logo design revisions until you are happy with your design.

Website Development & Implementation

For many, including myself this is the most exciting part of the website design process. In the website implementation & development stage of your process we take the website design the you love the most and make it into a website with all of the features that you discussed when you chose your package.  While considering the most important conversion factors like site speed, conversion forms (contact forms), and prominent placement of company name, phone number, and specials we look to complete your site within the time given on the original agreement.

During your website development your website content is written by our staff. Our writers will do research on your industry to determine the strategies of your competitors to determine the best opportunity in your market. We then discuss the best strategy to approach with your website. Once approved we complete your website content and add it to your site.

At Elite Web Professionals we provide on-page seo with our  website development. This means that when your site is launched to search engines it is built in a way that makes it easy for search engines like Google, Yahoo, and Bing to determine the content of your site so that it can be indexed properly in search results.

We also provide a complete maintenance and debugging service for free for 6 months of your website design. Maintenance includes website updates for WordPress, Joomla, Drupal,  and other content management systems, as well as troubleshooting your website if it is not functioning properly. For more information click here.

Reach Potential Customer When They Are Ready To Buy 

Congratulations on your new website design!  Having a great website is only the first step in generating customers from the internet. Once your site is live, our primary goal is to make sure that your website gets as much exposure as possible.  We use search engine optimization, local search, and pay per click advertising strategies to assist with increasing your presence on major search engines like Google, Yahoo, and Bing. In order to achieve this goal we use thousands of web pages and directories to make sure your company information is updated and optimized. Some websites approach the first page of Google organically within 30 days, however many times it takes between 3 – 6 months to dominate search engines in a local market and to start to generate substantial leads to a website.

Get Customers From Your Website

In order for you to be happy with your website we understand that you must have a good return on investment. We are dedicated to making sure that your website realizes these goals. This dedication is the reason why we have 100% success rate at getting our clients on the first page of Google, Yahoo, and Bing. We also have 100% success rate at generating leads as a result of this placement on search engines.

Once you have seen that your website is working successfully, we recommend that you reanalyze your internet advertising program to see if you can handle additional business. If the answer is yes, our experts provide a more aggressive program to suit your needs.  Many times the best way to get confidence to be more aggressive is to see that a site can consistently deliver a good return on investment. To say it simply, find out what works and do it again, again, and again.

Elite Web Professionals provide a simple website design process and an effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Every day I speak with businesses that do not have a website. When asked why they don’t have a site, they give many different reasons involving budget and lack of time. However, there are some additional reasons that companies should consider while they put owning a website on hold. In this post we will discuss one major reason why companies should pursue a website including  your company domain name can be purchased by anyone.

Your Company Domain Name Can Be Purchased By Anyone

Did you know that people could buy the domain name of your company? For example, if a company name is Example Company, Inc the most obvious domain names that most businesses would use for their business would be examplecompanyinc.com or examplecompany.com. However, companies are finding out that when they look to purchase the domain name for their company that it is already taken or purchased by someone else. What’s even more confusing is that when they type in the domain name in their web browser there is not a website, only a for sale sign with a phone number to call.

Unfortunately, these companies find out that they can only get their domain names at a premium price. Sometimes this prices is hundreds or even thousands of dollars, all because they chose to wait on purchasing their domain til they build their website. If you are in business it is vital to purchase the company domain name for your business right away, even if you don’t think you need a website right now.  The cost is minimal $8 – $15, compared to the hundreds or thousands you may be asked to pay if your company reaches the success you are striving for and then you decide to build your site.

There are hundreds of sites that you can purchase your domain from. Many people use Godaddy, Host Gator, Network Solutions, and Dream Host.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Find out – 33 Reasons Why You Need A Website Right Now.

Junk removal is a growing business, and companies are generating thousands of leads from the internet every day. The number one question that I get from owners that I speak to is, what is the best way to advertise my junk removal company? In this post we will discuss how to  advertise a junk removal business on the internet, and why online advertising works.  The best way to promote your junk removal company includes professional website design, strong local search engine optimization (SEO), pay per click advertising. The reason they work so well for junk removal companies is because customers start the buying process on search engines when they need a service.

Professional Website Design

When investing in your website design it is important to focus on all of the items that you are willing to remove. The goal of your website will be to make sure your website visitors are confident that you remove, cleanup, and discard all the items that they are trying to get rid of. It is important to answer questions like do you offer recycling, commercial hauling, debris removal, or even trash pickup. Many visitors to your site will assume you don’t offer the service if they do not see the service they need listed on the site. The more information that you give about your services the better. For example, give an guaranteed time of arrival on each phone call. Explain your cleanup process. Show photos of before and after. The more they feel like you will be able to complete the entire process with them doing as little work as possible the better.

The next thing that you will need to do with your website is to always add new content. The best way to do this will be with a blog. Take the time to talk about issues you customers talk to you about, questions they may have, or show projects that you complete on a regular basis. The key here is to always add new information.

You will need to make sure it is easy for your potential customers to contact you with a conversion form and the phone number big and bold on every page of your site.

Local Search Engine Optimization (SEO)

Local SEO is very effective for junk removal companies because most people assume that the closer a company is to their home the less they will charge. When someone is looking for a appliance removal or refrigerator removal they generally search the city they live in for this primary reason. This is great, because with the cost of travel expenses these days, the less mileage that you have to drive your truck the better.

Does this mean that you are limited to only the people in your city? Not at all… What this does mean; however, is that you can maximize your return by being the #1 company in your city. The further your potential customer thinks that you are from their home, the less likely they will call. As a result of this, you will need to create localized content for each city your service. Provide a policy for how you service each city and make sure they understand how you charge for the additional drive to their city.

Pay Per Click Advertising (PPC)

While many junk removal companies get plenty of business with local seo, many still require additional leads. If you are looking to really get calls coming in, I recommend a strong pay per click campaign. With your campaign your ads will need to focus on costs and estimates. Most customers are looking for price. Mention a coupon, and if there are any items that you will remove for free, make sure you create an ad for that item. Your ads will perform better if you highlight what you do better and cheaper than your competitors.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Its that time again! Time to get your website redesigned and give it that new look that you always wanted.  Then your web professional asks you that dreaded question “What is your FTP information for your website”. While you may have had the same website for years, you just can’t seem to keep up with this simple username and password. Find out how to get access to a domain name and hosting account you own, even if you don’t remember the company who you are registered with.

There are many benefits to hosting your own domain name and hosting account.   If you already have a website, and you would like to continue to host your own domain name and website, then you need to provide ftp username and password to your new designer.  Most commonly when I speak with people about getting this information they have no idea where to even start. Follow these simple steps to get access to your hosting information:

• Do A Whois Search: Use the Whois database to find out where your domain name and your website are being hosted.  Look for the “Registrar” on your domain name.

• Find Registrar: Once you find the registrar for your domain name do a search for their name to get their contact information.  For example, if your registrar is Godaddy, go to Google and search for “Godaddy customer service”. Phone number should be on results page of Google or on the company’s website.

• Verify Ownership of Account: Once you have this information you may be able to call them to get access to your account. If you don’t have your username and passwords then you can simply verify ownership of your account by providing the company with an answer to the security question you set up for you account, or in some cases you will need to provide the last 6 digits of the credit card that was used to process the most recent payment for your site.

• Ask Your Representative To Update FTP: Once you have properly authorized your account, the representative may walk you through the process of logging in your account. Once logged in, you will need to ask them how to access your Hosting account so that you may update your FTP password.

• Take Note of Login Info:  You will need to provide your designer with FTP Host, Username, and Password.

If you need any additional information on this topic, your web professional should be able to assist you with getting access by getting in contact with your registrar and host.

Elite Web Professionals provide custom WordPress website design to help you build your brand name, while making it easy for you to provide information to your customers.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive website design, and internet advertising services to help you grow your business online.

Congratulations! You have chosen a web design company and are starting the process of your new website.  Use this website design checklist to accelerate the website design process. You will need to decide on the colors for your new website, come up with some website design ideas, and choose menu items.

Decide On Colors

The first thing that you will need to provide your website design company is your color scheme. Researchers agree that colors greatly influence the human state of mind. Many people believe colors you use on your website can influence on whether you grab a visitor’s attention right away or  leave it after the first few seconds.  There are a few things that you should consider when choosing the colors for your website.

• Select 3 different Colors and Use Them Throughout The Website
• Consider Your Target Audience – Will You be targeting men or women with your website? Will this site reach children, teenagers, or adults?
• Consider if you are targeting locally, nationally, or internationally with your website.

Come Up With Some Website Design Ideas

The next step for your website is to give your designer a few ideas to create the layout of your site. There are a few ways that you can go about this process. The 2 easiest ways that I have found to find the best website design ideas for your business is see what is working for your competitors across the country, and finding website templates.

• Browse Through Website Templates – There are many different template websites for you to take a look at with layouts for your industry. Choose a template to give to your designer to get them started on delivering you a custom design with a similar layout.
• Competitors Websites – Simply search for your service throughout the country on search engines to see what other companies in your industry decided to do with their website design.  While we don’t encourage people to use someone else’s website, it is a great idea to get ideas on where to begin with a new website from companies who have  a successful website already.

When you are looking at these websites, templates, or designs it is important to look for what you think your customers need to make a buying decision on your website right away. For most businesses, having the business name big and bold, having a phone number, and providing a logo at the top of the website is highly recommended.

Come Up With Menu Items For Your Site

The final step for your website is to choose the best menu items for your website. For many – Home, Services,  Main Service #1, Main Service #2, Blog, and Contact page is all that you need. However, take the time to see what other companies in your industry are doing to get the maximum exposure and decide on how you can apply that on your website.

Login Information

You have now completed all that you need to give your website designer what he needs to get started on your project.  If you already have a website, and you would like to continue to host your own website, then you need to provide ftp username and password.  Find out how to get your FTP information for your domain and website.

When you complete this checklist you are giving your designer all the information that he/she needs to provide the best website design for your business.  Thank you for taking the time to read my article.

Elite Web Professionals provide custom WordPress website design to help you build your brand name, while making it easy for you to provide information to your customers.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive website design, and internet advertising services to help you grow your business online.