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Most Common Website Design QuestionsWhat should I look for in an great website design company?

When it comes to finding a good website design company there is a lot more that goes into it then simply how well your site looks. Many companies find out the hard way that their beautiful flash website does not and will not get much website traffic due to slow loading and poor exposure in search engines. A good web designer will:

  • Communicate to you in a way that you can understand
  • Provide you with a portfolio of sites they have designed
  • Provide you with Upfront Costs – No Hidden Fees
  • Give An Estimated Time Of Completion
  • Offer Hosting and Maintenance
  • Offer Both Basic HTML and Content Management Systems
  • Provide Flexible Payment Options
  • Provide SEO (Search Engine Optimization)
  • Provide Website Backups and Security

What Is the Average Return on Investment can I expect to receive?

The #1 reason why companies build a website is make money. Therefore when it comes to pricing it should be based on return on investment.  While companies charge different prices, this question will give your web designer a chance to explain how they will give you a return on your investment. It is not always the best to go with the company that is the least expensive because sometimes that means they will deliver the least results.

What type of website will you design and build for me?

There are several different types of websites of which you may choose for design and implementation. These include HTML, PHP, Asp, .Net, Java, Flash, eCommerce, and Content Management Systems.

Find out about advantages of websites based on programming and formatting languages.

What are my payment options?

There are several ways that you can pay for your website. Some companies   will charge you half up front and half at completion of the project(when site is uploaded to your hosting). Another option will be to charge half up front 1/4 at 50%(50% is usually after design approval and development of home page) and 1/4 at completion of the project. Lastly, some companies offer website financing. With financing there is a small setup fee that will cover the website being designed and developed while the remaining balance is paid over a 6, 12, or 18 month period.

How long will it take the web designer to complete the design?

Website design is one of the few items that you will find businesses working on 2, 3, or even 6 months. A good rule of thumb for a brochure website design and development is 30 – 45 days. Companies that offer some type of reasonable guarantee that your website will be complete in a given time will take your project seriously, and work to get your project finished.

What will be my URL or domain name?

 

Choosing a domain name can be as simple as choosing your company name. However, for some businesses they will find that their name is already taken. This means they will need to be a little creative in choosing the perfect name. Here are some ideas to help you choose a great domain for your business:

  • Consider choosing a domain name that includes your company name and city you service. For example MyCompanyAtl.com or MyBizAtlanta.com
  • Think about choosing a domain with the city your serve and the service you provide. For example, a company that offers website design in Decatur, GA can choose the name DecaturWebsiteDesign.com
  • If you are providing a service nationally, rather than choosing a city with your domain only choose a domain with the service you provide. For example, WebsiteDesign.com would be a great domain if it were available. However, you will find that many domains are already taken. Therefore, you may need to combine services you provide. As in the example above, a domain name WebDesignAndAdvertising.com would be a great option.

Will I own my website once I have completed payment?

One of the most important questions you can ask your website design company is; “Will I own my domain name and website?” Too many people that I talk to about this it seems like an obvious answer, however there are many circumstances where you may not own 1 or neither the domain name nor the website. This will vary greatly depending on the designer you are talking to, however it is important to get the answer to this question up front and in writing.

Find out a few reasons why you may not own your website or domain name(url).

How will I know if people are visiting my website? How will I monitor my website traffic?

It is highly recommended to work with a website design company that offers  web analytics and statistics program.  Programs like Google Analytics shows you how many people visit your website, where they came from, your bounce rate, and what they were searching for on Google to find you.

Programs like and Crazy Egg offer a more advanced look at your site by showing you what pages of your site perform well, and where your web visitors click the most when they land on your page.

Find out how to know if people are visiting your website .

What Is A Bounce Rate?

The bounce rate is the percentage of visitors who click on a particular website who navigate away from the site after viewing only one page for a short time.

Where will my site be hosted and what is their uptime?

There are several factors to consider with regards to website hosting. I have found that many companies prefer to host with their web designer instead of being responsible for their own hosting. As rule of thumb a website should have 99% uptime if it is with a good web hosting company. When making the decision on what is right for your business there are several things to consider.

Find out the factors to consider when choosing if you should host with your website design company or if  you should host your own site.

How many email addresses do you include with my website?

With your website, your designer should assist you with setting up email addresses with your new domain name in the address. This means no more gmail, comcast, or hotmail on your business cards. The amount of email addresses will vary depending on the company and the scope of your project.

Will I be able to make changes to my own website or will I only have to pay you (web designer) to make updates?

Websites are more dynamic than ever. This means that programmers are able to give everyday business men and women more flexibility with making changes to their website without have to learn HTML, PHP, or any other website language. Consider a content management system(CMS) such as Joomla, Drupal, or WordPress for your website design so that you can save time by making updates quickly yourself. And save money from having to call your designer every time you need to change text, add picture or video.

Find Out About The 3 Most Common Content Management Systems(CMS).

How can I learn to make updates to my website?

You are an expert at running your business, not making websites. However you understand the importance of updating your website, adding photos to your portfolio or you are simply interested in starting your blog but don’t want to pay for web design school. You’re in luck!  Content management systems like WordPress offers video tutorials on their dashboard as well as thousands of user generated tutorials on YouTube. From adding an image to a page to updating your portfolio to adding videos, you can learn how to do anything by watching YouTube.

Do you offer logo design?

Having a company logo can help you establish your identity, strengthen your brand and reinforce your credibility. Ask your Web hosting company if they can create a customized logo design for your website – and if they’ll provide that logo design in several file formats so you can keep your online presence and print marketing materials consistent. (Already have a logo design for your business? Ask your professional Web design company if it can be used in your website design.)

How will my website look on mobile phones?

The explosion in user adoption of mobile devices has revolutionized the web. Though designing for the Mobile Web follow similar principles to designing websites, we must consider some notable differences.

  • For one, current mobile device networks don’t run in the same speed as broadband devices.
  • In addition, there are also a myriad of ways our mobile web designs are displayed in, from touch screens to netbooks, which make even the smallest desktop monitors look like giants.
  • The ideal scenario would be that each device simply scales and adapts to your existing website — and some devices, such as the iPhone, are able to because of their built-in web browser.

How many websites have you made in my industry? What were their results?

A website design company can successfully design and build a great website for any industry, however sometimes a company that has had significant experience in your industry can save you time and money based off of their success with other companies. If you are in love with a company work with this company regardless of whether they have a ton of experience in your industry. Keep in mind, if you have a few questions in your mind already and they don’t have significant experience, it may be worth continuing to look for the best fit for you.

Do you offer Search Engine Optimization?

You can have the most beautiful site in the world, but if no one sees it, you will not be able to use it to grow your business. A company that offers SEO will include very important factors in the coding of your website that search engines require for all websites that receive 1st page placement. This also includes creating web content for your site, listing your site on search engines, and other important components of getting to the top of the search engine charts.

What kind of results can I expect to have from my website? How long should it take for me to see these results?

Your first month with your new website will be the least amount of traffic your site will ever receive. You should expect your site to gradually improve in traffic every month. Whether your focus is on local search, marketing your site nationally or even globally the first month focus of your SEO will be on getting word out that your site is live. In most cases, it should take between 4 – 6 months to give a good idea of what type of leads your site can generate for your business.

Are there other ways than SEO that I can generate additional leads from the internet that you recommend?

There are many ways to generate leads to your business outside of your website. These include social media, pay per click, yellow page directories, or classifieds.

Find out how to use the internet to generate leads to your business in addition to SEO.

I Have a Question that I Didn’t See on This Page.

We want to hear from you. If you have additional questions about an SEO or website designer please send us an email at questions@advertisingbusiness.org or contact us.

I hope that you found these answers to best questions to ask a website design company helpful. Browse our website for more questions on internet advertising, SEO, or pay per click advertising.

Website Ranking First on Search EnginesAs an online entrepreneur or a business owner with a web presence, you may think that search engines are some of your biggest obstacles toward raking in those online riches. At first glance, it’s easy to see why this thought is so popular. After all, it can feel as though search engines have impossible standards that you need to live up to. It may also seem like they keep changing their algorithms and formulas constantly, which means you’re always struggling to keep up with their requirements.

But if you’re looking at search engines with this frame of mind, then you’re seriously missing out on a way to propel your online business straight to the top of the search engine charts. You see, search engines don’t want you to fail – if anything, they’re your biggest cheerleaders for success.

Think about it this way: if you succeed with your online business, you’re going to need to spend money on online advertising. And on whom do you think you’ll be spending all that money? That’s right: the search engines!

Search engines like Google and Yahoo need your money to make targeted advertisements. In fact, this is how search engines largely earn their income. Thanks to targeted advertisements, directory listings, and other paid services, these search engines can rake in the dough. But they’re only going to be making money off of successful businesses…

And that’s why they want your online business to skyrocket to success!

Before you assume that search engines are out to sink your business, think about your business from the perspective of the search engine. Google or Bing wants to ensure that you’re offering the kind of information that their clients are looking for. Their brand names are linked to your website – so if your offer quality content or give their clients the information they need to make informed buying choices, the search engines will reward you with more traffic from people who are ready to buy.

Another way to look at is like this, let’s say Google looks as you as a salesperson who represents your products and services. The better job you do at selling your services through your website by educating your potential customers with quality content, videos, and photos the more commission(or job) they will provide your business. This is not exactly how it works, but it is pretty close.

For many business owners hearing this information for the first time, this is great news. They are excited about beginning the process of using the search engines the way they were intended. To provide a resource of information to people looking for the best answer about a product or service. Fortunately, they are confident that they have the best answer to their clients questions.

If you are a business owner and you have website, the question you need to answer is “Do you have the best answer to your clients biggest questions?”. If your answer is yes and you would like to know how to generate traffic from search engines , call 1 (800) 631-4399. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business by getting your business to come up first when people are searching for your services online. For information on how we can help you with your website needs, or to find out about on our website design services click here.

Boost Website TrafficWhen it comes to Internet marketing, many online entrepreneurs assume that they’re at the mercy of online search engines. After all, it may seem like no matter how much effort you put into your website, blog, and articles, your customer traffic is only going to increase when Google or Bing has the decency to move you up to the first page.

It sure is understandable if you feel this way. But if you’re letting your fear of search engines hold you back from that online cash, you need to completely change your entire outlook. Search engines don’t have YOU at their mercy; rather, YOU are the person who has to tell search engines what to do.

And once you do exactly that, search engines will propel your website straight to the top listing on page one.

How to Tell Search Engines What To Do

You might think I’m crazy, but hear me out for a second here. Thanks to so many changing algorithms and formulas, Internet marketers have become so focused on what search engines want that they’ve lost sight of the primary purpose of search engines: to connect readers with industry experts.

That’s right. Think about it from the perspective of a search engine. A search engine’s primary function is to connect users with the exact information they’re looking for. If the search engine can’t connect users with industry experts, those users are going to take their business elsewhere. With this in mind, it becomes clear to see that search engines are desperate for one thing….

Industry experts.

Search engines need your help. If you can show that you’re an expert in your industry or niche, then your website is going to skyrocket straight to the top of search engine listings. Search engines aren’t out to randomly penalize you (although I’ll admit, it can certainly feel that way!). They’re just looking for the experts that will give their users the precise information they’re looking for.

After all, if the users find what they’re looking for on a specific search engine, chances are they’ll end up using it again and again!

How To Show That I Am An Industry Expert

Start A Blog – Write articles that answer common questions in your business, provide before and after photos of your recent projects, or give tips on how people can save money or make more money.

Make Videos – Make videos that show what sets you apart from your competitors. Maybe you are able to do your service faster, or maybe you can do your service in a more cost effective way. The goal with your videos is to show features and benefits of you delivering a product or service.

Update Your Website Regularly – Whether you are simply adding new products, or adding additional features to services you already offer, you show search engines that your site is the expert in your industry. Search engines tend to favor websites that make frequent updates. Look at your website as your second business location. You would never go 6 months without going to the office and expect your business to be successful, right? The same goes for your website. If you simply remember to make frequent updates to your website, you will find that your website traffic from search engines will greatly improve.

Your ultimate goal is to position yourself as an expert in your industry or niche. Once you have this down pat, you’ll be in a prime – and very enviable – position to gain that top spot on the search engine charts and stay there.

Elite Web Professionals provide a simple website design process and an effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services click here. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Find out 33 Reasons Why You Need A Website Right Now.

Website Header DesignKnowing exactly what you should include in the header of a website is the most important factor in getting good conversion rates. In this post we will discuss how the header of your website design can help you get better conversion rates and more customers from the internet. We will discuss the different elements of the header and how they influence the production of your site.

Meta Tags or Meta Data

The header of your website should have a Meta title, Meta Description, and Meta Keywords. In short, these items let search engines know exactly what your page is about. This gives search engines the ability to determine where your site should rank in search results amongst your competitors. Your site is then indexed and the information you place in your meta tags is displayed to people searching for your services. This means that your meta tags are speaking to 2 audiences: Search Engines and Potentials Customers. The best thing to think about when coming up with good meta tags is the needs of your customer. Ask yourself “What will a person look for if they needed the information on this page?” If you do an effective job at answering this question with your meta tags, your website will generate more traffic. For more information on basic search engine optimization factors click here.

Header Design & Layout

There are many different ways that you can design or layout your website header. Whether you have a header menu that is horizontal at the top or vertical on the left side of your site is up to you. However, there are other very important factors that will go a long way to making sure that your site get good conversion rates. You need to include your

  • business name
  • company logo
  • phone number big and bold
  • Social Media Channels

While all of these items may seem obvious to many, the company phone number(the most important item) is often the most neglected item in website design. I have heard everything from I don’t need it there it’s on my contact page to let them send me an email I don’t have time to answer the phone I can just call them back later. Web surfers are more lazy than ever, if you don’t put your contact information in an easy location for them to call you then they will just find another website that does. And with there being thousands, and in some cases millions of other web pages talking about the same thing you are talking about it won’t be that hard for them to find.

An important part of a good search engine optimization strategy is strong conversion rates. When you are working on your website header it comes down to 2 things; first think about what person if they needed the information on your page, then when they click on your page make it easy for them to get this information they need.

So when you need effective SEO Atlanta business trust, call Elite Web Professionals for web design and e-commerce development today. Call  (770) 766-5600  to schedule an appointment, or browse our website for more information on search engine optimization prices. If you have any other questions or comments, please contact us.

Find out more tips about website conversion essentials – what should I include on my website for good conversion rates?

Website Design ProcessElite Web Professionals explains your entire website design process in these 5 easy steps. Find out how we help you choose your internet advertising package, assist you with a website design, develop your website, optimize your site for search engines and help you to generate customers from the internet.

Choose Your Package

The most important decision in regards to making money from the internet is choosing the right internet advertising program. At Elite Web Professionals we take this very seriously. When we meet with a new customer we ask a ton of questions to get to know your business and get an idea of your short term and long term goals. We then introduce you to our company, show what we have been able to do for our clients. Based off of the information that you provide us about your business, we recommend a solution that will best fit your needs.

Receive Concepts With  Unlimited Revisions

We are excited to serve you with a beautiful website design and internet advertising program.  To get started on your project we request you to deliver us the items on our website design checklist. These items include:

  • Color Scheme of Your Website –  Provide company colors for website.
  • Website Designs That You Love – Provide website designs that you like so that we can get familiar with your style and vision.
  • Logins & Passwords – Provide login and password for your domain name/hosting so that we can upload website once it is complete.
  • Logo Or Branding Material – Provide logo  and previous branding material so that we can be sure to make sure the site fits complete vision of company. Don’t have a logo? Don’t worry! We provide exceptional logo design with most of our website design packages.  Create a custom logo and website design at one great price.
  • Choose Menu Items – Providing menu items for the website can be very important because this reveals allot about the vision of the website. Will your website have a blog, eCommerce,  reviews, or careers page? Having the complete menu items will assist with making sure your website implementation is smooth and efficient.

Once we have received these items, we will provide you with 3 website variations for your review. Hopefully, you will love 1 of the first website designs we provide. If not however, we provide unlimited website design and logo design revisions until you are happy with your design.

Website Development & Implementation

For many, including myself this is the most exciting part of the website design process. In the website implementation & development stage of your process we take the website design the you love the most and make it into a website with all of the features that you discussed when you chose your package.  While considering the most important conversion factors like site speed, conversion forms (contact forms), and prominent placement of company name, phone number, and specials we look to complete your site within the time given on the original agreement.

During your website development your website content is written by our staff. Our writers will do research on your industry to determine the strategies of your competitors to determine the best opportunity in your market. We then discuss the best strategy to approach with your website. Once approved we complete your website content and add it to your site.

At Elite Web Professionals we provide on-page seo with our  website development. This means that when your site is launched to search engines it is built in a way that makes it easy for search engines like Google, Yahoo, and Bing to determine the content of your site so that it can be indexed properly in search results.

We also provide a complete maintenance and debugging service for free for 6 months of your website design. Maintenance includes website updates for WordPress, Joomla, Drupal,  and other content management systems, as well as troubleshooting your website if it is not functioning properly. For more information click here.

Reach Potential Customer When They Are Ready To Buy 

Congratulations on your new website design!  Having a great website is only the first step in generating customers from the internet. Once your site is live, our primary goal is to make sure that your website gets as much exposure as possible.  We use search engine optimization, local search, and pay per click advertising strategies to assist with increasing your presence on major search engines like Google, Yahoo, and Bing. In order to achieve this goal we use thousands of web pages and directories to make sure your company information is updated and optimized. Some websites approach the first page of Google organically within 30 days, however many times it takes between 3 – 6 months to dominate search engines in a local market and to start to generate substantial leads to a website.

Get Customers From Your Website

In order for you to be happy with your website we understand that you must have a good return on investment. We are dedicated to making sure that your website realizes these goals. This dedication is the reason why we have 100% success rate at getting our clients on the first page of Google, Yahoo, and Bing. We also have 100% success rate at generating leads as a result of this placement on search engines.

Once you have seen that your website is working successfully, we recommend that you reanalyze your internet advertising program to see if you can handle additional business. If the answer is yes, our experts provide a more aggressive program to suit your needs.  Many times the best way to get confidence to be more aggressive is to see that a site can consistently deliver a good return on investment. To say it simply, find out what works and do it again, again, and again.

Elite Web Professionals provide a simple website design process and an effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Junk Removal TruckJunk removal is a growing business, and companies are generating thousands of leads from the internet every day. The number one question that I get from owners that I speak to is, what is the best way to advertise my junk removal company? In this post we will discuss how to  advertise a junk removal business on the internet, and why online advertising works.  The best way to promote your junk removal company includes professional website design, strong local search engine optimization (SEO), pay per click advertising. The reason they work so well for junk removal companies is because customers start the buying process on search engines when they need a service.

Professional Website Design

When investing in your website design it is important to focus on all of the items that you are willing to remove. The goal of your website will be to make sure your website visitors are confident that you remove, cleanup, and discard all the items that they are trying to get rid of. It is important to answer questions like do you offer recycling, commercial hauling, debris removal, or even trash pickup. Many visitors to your site will assume you don’t offer the service if they do not see the service they need listed on the site. The more information that you give about your services the better. For example, give an guaranteed time of arrival on each phone call. Explain your cleanup process. Show photos of before and after. The more they feel like you will be able to complete the entire process with them doing as little work as possible the better.

The next thing that you will need to do with your website is to always add new content. The best way to do this will be with a blog. Take the time to talk about issues you customers talk to you about, questions they may have, or show projects that you complete on a regular basis. The key here is to always add new information.

You will need to make sure it is easy for your potential customers to contact you with a conversion form and the phone number big and bold on every page of your site.

Local Search Engine Optimization (SEO)

Local SEO is very effective for junk removal companies because most people assume that the closer a company is to their home the less they will charge. When someone is looking for a appliance removal or refrigerator removal they generally search the city they live in for this primary reason. This is great, because with the cost of travel expenses these days, the less mileage that you have to drive your truck the better.

Does this mean that you are limited to only the people in your city? Not at all… What this does mean; however, is that you can maximize your return by being the #1 company in your city. The further your potential customer thinks that you are from their home, the less likely they will call. As a result of this, you will need to create localized content for each city your service. Provide a policy for how you service each city and make sure they understand how you charge for the additional drive to their city.

 

Pay Per Click Advertising (PPC)

While many junk removal companies get plenty of business with local seo, many still require additional leads. If you are looking to really get calls coming in, I recommend a strong pay per click campaign. With your campaign your ads will need to focus on costs and estimates. Most customers are looking for price. Mention a coupon, and if there are any items that you will remove for free, make sure you create an ad for that item. Your ads will perform better if you highlight what you do better and cheaper than your competitors.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Home Page ButtonMany believe that buying domain names or urls is as profitable as it has ever been, while others believe that they have lost their value. While there are good arguments for both, in this article I would like to talk about a very common question I get from my customers. “I have purchase several domain names, what should I do with them?” We will discuss why companies buy extra domain names and ideas on what you can do to get value from your additional urls.

Why Do Companies Buy Extra Domains?

Companies should buy domain name for 2 reasons. First to make money, second to protect their business.

Buy Keyword Rich Domain

The common reason people buy domain names to make money now is to buy “keyword rich domains”. A keyword rich domain name is one that has a search phrase related to a service offered by a business. For example, if a plumber that offers repair services, he might want to purchase the url, plumberrepair.com.  By purchasing this domain name companies he is trying to increase their likelihood of being on the first page of search engines when people search for the term “plumbing repair”. Here are a couple of things to consider when you are trying to buy domains for your company.

  • When trying to buy a keyword rich domain name, try to get the most popular keywords. Use a keyword tool to find out what are the most popular keywords in your industry.
  • Think quality not quantity. It’s not about having the most domain names, it is about having the best ones.
  • Consider geo-targeted domain names. Sometimes the most popular keyword phrases have been purchased already, but adding your local city may give you a better chance at landing well searched urls. This comes with an added benefit for contractors and service companies, because it allows them to target local cities.

Protect Company With Reputation Management

The first rule of reputation management is to get rid of the low hanging fruit. If someone wanted to try to harm your business, the easiest thing they could do is write a bad review. The second easiest thing they would do is build a site about your business with any variation of your domain name. Either dot.com, dot.co.nz, dot.biz, dot.info, or dot.net could be used to defame your business and could potentially generate traffic fairly quickly in the wrong hands. For this reason, it is encouraged that you purchase all variations of your domain name and point them to your site. The best way to point these domain names to your site is with what’s called a 301 redirect. For more information, click here.

Domain Is Too Long

Some companies buy an additional domain because their company url is too long to type quickly. So they purchase a shorter one to use on business cards, billboards, radio ads, commercials and other advertising.

Expanding Company

Lastly, companies take various country versions – dot.co.nz, dot.com.au, dot.co.uk because they plan on expanding to those markets

What Is The Best Thing To Do With Extra Domains?

Now that we have talked about why people buy great domain names, it is very important to talk about a safe way to use domain names without getting a penalty from search engines. There is no easy way to make money with any domain name. The reason for this is because search engines will not allow you to have the same information on multiple domains (For more information, take a look at “Duplicate Content” in Google Quality Guidelines).  However, there is no penalty for having a second, or third website.  Now more than ever companies  are learning to invest in separate websites.

Let me explain.

Did you notice that Google owns Youtube.com, and Gmail.com? Have you ever thought about why they don’t just have them all on one website. Yes, part of the reason is because they acquired companies, but another reason is because they each have completely different purposes.

Many companies provide services that they offer that are unrelated to the other. These companies may benefit from creating a second website that will focus primarily on 1 of these unrelated topics. For example, a handyman may have a website, but he may have a second website for junk removal items he sales that he gets from customers. Or a basement remodeling company, that has a website specializes in making custom bars. Or a mobile car wash, that also has a website on pressure washing of homes. In each of these cases, having an additional website with a keyword rich url can really make a difference.  Many times having a keyword rich url will increase click through rates and improve your conversions.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Personal Trainer Taking NotesPersonal trainers generate thousands of leads from the internet every day. The number one question that I get from personal trainers that I speak to is, what is the best way to get clients for my personal trainer company? In this post we will discuss how to  advertise a personal trainer business on the internet, and why online advertising works.  The best way to promote your personal trainer business includes professional website design, local search engine optimization (SEO), pay per click advertising, classified ads, and a strong review campaign. The reason they work so well for personal trainers is many customers start the buying process on search engines when they need a service.

Professional Website Design

When investing in your website design it is important to focus on your personal training services. The goal of your website will be to make sure your website visitors are confident that you offer the service that they are looking for. Many visitors to your site will assume you don’t offer the service if they do not see the service they need listed on the site. They best way to do this is to provide plenty of content on each service you offer. For example, when you show in your list of services weight loss, provide photos and a link to detailed description of how you can help people lose weight. You will need to make them feel like you understand their needs and show that you have been able to help others reach their weight loss goals. You will need to do the same thing with each service you offer whether its weight gain, sport specific training, weight lifting, aerobics, insanity training, body building, or boxing lessons.

The next thing that you will need to do with your website is to always add new content. The best way to do this will be with a blog. Take the time to talk about issues you clients talk to you about, questions they may have, or even new programs that you plan to offer. The key here is to always add new information.

You will need to make sure it is easy for your potential clients to contact you with a conversion form and the phone number big and bold on every page of your site.

Lastly, when it comes to getting very good conversion rates, make sure that it is easy for them to find your address.  Personal training clients are known for simply walking into a to look around to see the facility. If you have a small facility and operate by appointment only make this clear on your contact page. For personal trainers that only offer in-home services, make sure that you are clear about the services you offer as well.

Local Search Engine Optimization (SEO)

Local SEO is very effective for personal trainers because most people prefer to work out within a 10 mile radius from their home or place of work. When someone is looking for a gym, or trainer they generally search the city they live in or the city of which their office is located for this primary reason.

Does this mean that you are limited to only the people in your city? Not exactly… What this does mean is that you can maximize your return by being the #1 personal trainer in your city. The further your client has to drive to your facility the lower your chances of getting them into your gym or studio.

Pay Per Click Advertising (PPC)

While many personal trainers get plenty of business with local seo, many still require additional leads. If you are looking to really get calls coming in, I recommend a strong pay per click campaign. With your campaign your ads will need to focus on results. Most clients are looking for the end result from the beginning. Talk about what you can do and how fast you do it.

Online Classified Ads

Online classified ads are generally mediocre for generating leads for businesses. However, I have found that for personal trainers this can be a great way to get people to sign up for boot camps, aerobics classes, and group training.  When you are ready to put together group training work with your web or graphic designer to put together a beautiful ad and launch it on Craigslists, Olx, Backpages, or whichever you prefer. While this can be effective, I recommend you speak with your SEO in regards to the best way to do this in line with your SEO campaign.

Review Campaign

Getting reviews from your clients is vitally important for the success of getting new clients from the internet.  Google Places will be the best place for you to get your reviews because it will show up with your local listing. There are personal trainers in major cities like Atlanta, New York, Miami, Houston, and many more with hundreds of reviews.  The better job you do at getting reviews from your clients, the greater chance you have at securing long term success online.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

 

Best Hair Salon AdvertisingThe best advertising for a hair salon to get more clients from the internet would include professional website design, local seo, pay per click advertising, and good review campaign.

Professional Website Design

When investing in your website design it is important to focus on your salon. The goal of your website will be to give make your website visitors feel like they are walking into your salon when they open your site. They best way to do this is to invest in professional photos of your hair salon.

The next thing that you will need to focus on with your website design will be to include all of the services you offer. There are so many different salons that specialize in so many different things; haircuts, hair color, natural hair, braids, dreadlocks, weave or even updos it is very important to list every single service that you offer. Many visitors to your site will assume you don’t offer the service if they do not see they style they are looking for listed on the site.

You will need to make sure it is easy for your potential clients to contact you with a conversion form and the phone number big and bold on every page of your site.

Lastly, when it comes to getting very good conversion rates, make sure that it is easy for them to find your address.  Hair salon clients are known for simply walking into the salon to set an appointment instead of calling. Provide an interactive map to your salon that will give directions to your exact location.  If you don’t do this important step, you will have potential clients trying to come to your salon but will get lost.

Local SEO

Invest in local search engine optimization to help improve your website to the first page of search results on search engines. The closer you get to the first page for terms like hair salon, hair color, hair cuts, hair weave, and beauty salon the more phone calls you will receive each month. Each year more and more people are going to search engines to find a good hair salon. This will deliver results that will continue to grow each year, but the costs will remain the same.

 

Pay Per Click

For hair salons that want to be aggressive, pay per click may be your best choice. A pay per click campaign in a local market can be very affordable and very effective. To generate the best results with your ads focus on your specialty.  Many women looking for a hair stylist are looking for a particular style that they want.  If you show that you are the best salon in town with this style or type of style you will generate loyal clients that will come back again and again. Just be sure to deliver the high level service your ad reflects.

Review Campaign

Getting reviews from your clients is vitally important for the success of getting clients from the internet. If there are 2 salons that offer the same service and 1 has 10 reviews and the other has none, chances are the salon with the reviews will generate the new customer. There are salons in major cities like Atlanta, New York, Miami, Houston, and many more with hundreds of reviews.  The better job you do at getting reviews from your clients, the greater chance you have at securing long term success online.

Elite Web Professionals provide the local advertising for hair salons to generate more clients from the internet.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Mechanic With New CustomerThe best advertising for an auto repair website would include professional website design, local seo, and pay per click advertising.

Professional Website Design

When investing in your website design it is important to keep your website design simple. To generate the most phone calls you will need to have the look of a family owned operation with your website design. The fact that you have a professional website design will be enough to help you stand out from most of your local competitors, so your main focus will be to deliver all of the services that you offer to your visitors, and provide an easy way for them to contact you. The best way for you to do this will be to have a conversion form, and phone number that they can see at the top of the site.

Remember that many people who will visit your site will be in your city, so make sure that you are clear that you are local. Many companies make the mistake of advertising in the next closest city because it is bigger, only to find out that the city is much more competitive and more difficult to get customers to make the extra drive to get to the shop. Remember keep it simple, state all of your services,  provide easy contact information, and focus on home city.

 

Local SEO

Invest in local search engine optimization to help improve your website to the first page of search results on search engines. The closer you get to the first page for terms like auto repair, brake service, brake repair, oil change, transmission repair, and engine repair the more phone calls you will receive each month. Each year more and more people are going to search engines to get help with car problems. This will deliver results that will continue to grow each year, but the costs will remain the same.

 

Pay Per Click

For auto repair companies that want to be aggressive, pay per click may be your best choice. A pay per click campaign in a local market can be very affordable and very effective. To generate the best results with your ads focus on price and time of service. Most people will be thinking about how soon they will be able to get back on the road at the lowest price. If you are not the cheapest don’t worry, some people are willing to pay a little more to get the best service. Just be sure to deliver the high level service your price reflects.

Auto Repair Company Challenges

The number one problem that I see for many auto repair companies is that many of them do not have a professional website design making it virtually impossible to find them locally. When I speak with many auto repair companies about their online advertising, many simply have a listing on online directories like yp.com, kudzu, or even yelp. While these may generate some customers, they do not generate nearly as many customers as can be generated with a simple local seo campaign.

What is even more amazing is that they can get a local seo campaign for as little as 1/3 of the cost of advertising on these websites while generating twice the calls per month.

When you advertise on online directories, you are simply listed amongst other auto repair companies in your area. While allot of these directories would want you to believe that people frequent their site when they need a service. They boast about receiving millions of hits a month, but in most cases, these directories generate tons of traffic from search engines with local seo and pay per click advertising in a local area. They invest money to advertise their website on search engines so that they can list a number of auto repair companies on the same page.

Here is an example of how this works. Let say that an online directory is investing $500 per month worth of advertising to get on the first page of search engines for the term auto repair in a city. If they charge 5 companies, $500 each per month to advertise in that city then they are able to make a good profit each month, while those 5 auto mechanics will share the leads that are generated from the site each month. In many cases, there are allot more than 5 auto repair websites that are advertising in that 1 city.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

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