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Ways To Generate Leads From The InternetThere are many ways to generate leads to your business outside of your website. These include social media, pay per click, yellow page directories, or classifieds.

Pay Per Click (PPC) Advertising usually refer to search engines including Google, Yahoo & Bing. Businesses pay search engines for delivering a click to their website of a desired keyword term. What makes PPC so attractive is the ability to target users based on their location and the products or services they are searching for. Pay per click networks also extends to private websites that authorizes these search engines to display ads on their pages in exchange for a small percentage of the cost of the click.

Social Media Advertising includes Facebook, Twitter, and LinkedIn. What makes social media marketing so attractive is the ability to target users based on their age, sex, race, location, interests, or even items they search.  Social media campaigns use a similar platform as the search engine’s pay per click platform, however instead of sending a user to a company website, a user will typically end up on a fan page to get more likes or twitter profile to generate more followers.

Directory Advertising such as YP, SuperPages, and Verizon have developed a very strong web presence as a result of the declining use of the yellow pages.  What makes Yellow Pages attractive is that users who logon to these directories are usually ready to make a purchase. Typically, a person doesn’t go to the yellow pages just to look around. By the time they get to a yellow page they have decided that they need the service and are looking for the best vendor for that service.

Classified Advertising is the use of posting specials of products and services on classified directories such as Craigslist or Backpage. What makes classified ads so attractive is the fact that they are free and they reach a target audience of people who are looking for a deal. If you have a product or service that you know that you have the best value, classified ads can be a good source of free leads.

While each of the options above offer a unique selling proposition and return on investment, none of them can compete with the results your site can generate. Think of it this way, each time you pay your bill with one of the companies above they invest that in to their website. The problem comes when you decide that you would like to stop advertising with them and all of the ads that you have been paying for with them stop right away. Which means you stop generating leads right away, while the money that you have paid for your advertising has been put into making their site stronger.

My recommendation is to maximize your business investment in your business website rather than making small investments in a several different places and once you have exhausted your target market and service consider these other ways of generating leads. That way if you ever decide to stop your advertising, you still will receive residual leads as a result of your previous marketing efforts.

Hope this article helps you find more ways to generate leads from the internet besides search engine optimization While some of these solutions work better for different types of companies, it is important to find out about all of them to try to find the best fit for your business.  Browse our website for more SEO SEM tips for find out the best questions to ask a website design company.

 

Elite Web Professionals provide custom WordPress website design to help you build your brand name, while making it easy for you to provide information to your customers.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive website design, and internet advertising services to help you grow your business online.

Website Ranking First on Search EnginesAs an online entrepreneur or a business owner with a web presence, you may think that search engines are some of your biggest obstacles toward raking in those online riches. At first glance, it’s easy to see why this thought is so popular. After all, it can feel as though search engines have impossible standards that you need to live up to. It may also seem like they keep changing their algorithms and formulas constantly, which means you’re always struggling to keep up with their requirements.

But if you’re looking at search engines with this frame of mind, then you’re seriously missing out on a way to propel your online business straight to the top of the search engine charts. You see, search engines don’t want you to fail – if anything, they’re your biggest cheerleaders for success.

Think about it this way: if you succeed with your online business, you’re going to need to spend money on online advertising. And on whom do you think you’ll be spending all that money? That’s right: the search engines!

Search engines like Google and Yahoo need your money to make targeted advertisements. In fact, this is how search engines largely earn their income. Thanks to targeted advertisements, directory listings, and other paid services, these search engines can rake in the dough. But they’re only going to be making money off of successful businesses…

And that’s why they want your online business to skyrocket to success!

Before you assume that search engines are out to sink your business, think about your business from the perspective of the search engine. Google or Bing wants to ensure that you’re offering the kind of information that their clients are looking for. Their brand names are linked to your website – so if your offer quality content or give their clients the information they need to make informed buying choices, the search engines will reward you with more traffic from people who are ready to buy.

Another way to look at is like this, let’s say Google looks as you as a salesperson who represents your products and services. The better job you do at selling your services through your website by educating your potential customers with quality content, videos, and photos the more commission(or job) they will provide your business. This is not exactly how it works, but it is pretty close.

For many business owners hearing this information for the first time, this is great news. They are excited about beginning the process of using the search engines the way they were intended. To provide a resource of information to people looking for the best answer about a product or service. Fortunately, they are confident that they have the best answer to their clients questions.

If you are a business owner and you have website, the question you need to answer is “Do you have the best answer to your clients biggest questions?”. If your answer is yes and you would like to know how to generate traffic from search engines , call 1 (800) 631-4399. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business by getting your business to come up first when people are searching for your services online. For information on how we can help you with your website needs, or to find out about on our website design services click here.

Personal Trainer Taking NotesPersonal trainers generate thousands of leads from the internet every day. The number one question that I get from personal trainers that I speak to is, what is the best way to get clients for my personal trainer company? In this post we will discuss how to  advertise a personal trainer business on the internet, and why online advertising works.  The best way to promote your personal trainer business includes professional website design, local search engine optimization (SEO), pay per click advertising, classified ads, and a strong review campaign. The reason they work so well for personal trainers is many customers start the buying process on search engines when they need a service.

Professional Website Design

When investing in your website design it is important to focus on your personal training services. The goal of your website will be to make sure your website visitors are confident that you offer the service that they are looking for. Many visitors to your site will assume you don’t offer the service if they do not see the service they need listed on the site. They best way to do this is to provide plenty of content on each service you offer. For example, when you show in your list of services weight loss, provide photos and a link to detailed description of how you can help people lose weight. You will need to make them feel like you understand their needs and show that you have been able to help others reach their weight loss goals. You will need to do the same thing with each service you offer whether its weight gain, sport specific training, weight lifting, aerobics, insanity training, body building, or boxing lessons.

The next thing that you will need to do with your website is to always add new content. The best way to do this will be with a blog. Take the time to talk about issues you clients talk to you about, questions they may have, or even new programs that you plan to offer. The key here is to always add new information.

You will need to make sure it is easy for your potential clients to contact you with a conversion form and the phone number big and bold on every page of your site.

Lastly, when it comes to getting very good conversion rates, make sure that it is easy for them to find your address.  Personal training clients are known for simply walking into a to look around to see the facility. If you have a small facility and operate by appointment only make this clear on your contact page. For personal trainers that only offer in-home services, make sure that you are clear about the services you offer as well.

Local Search Engine Optimization (SEO)

Local SEO is very effective for personal trainers because most people prefer to work out within a 10 mile radius from their home or place of work. When someone is looking for a gym, or trainer they generally search the city they live in or the city of which their office is located for this primary reason.

Does this mean that you are limited to only the people in your city? Not exactly… What this does mean is that you can maximize your return by being the #1 personal trainer in your city. The further your client has to drive to your facility the lower your chances of getting them into your gym or studio.

Pay Per Click Advertising (PPC)

While many personal trainers get plenty of business with local seo, many still require additional leads. If you are looking to really get calls coming in, I recommend a strong pay per click campaign. With your campaign your ads will need to focus on results. Most clients are looking for the end result from the beginning. Talk about what you can do and how fast you do it.

Online Classified Ads

Online classified ads are generally mediocre for generating leads for businesses. However, I have found that for personal trainers this can be a great way to get people to sign up for boot camps, aerobics classes, and group training.  When you are ready to put together group training work with your web or graphic designer to put together a beautiful ad and launch it on Craigslists, Olx, Backpages, or whichever you prefer. While this can be effective, I recommend you speak with your SEO in regards to the best way to do this in line with your SEO campaign.

Review Campaign

Getting reviews from your clients is vitally important for the success of getting new clients from the internet.  Google Places will be the best place for you to get your reviews because it will show up with your local listing. There are personal trainers in major cities like Atlanta, New York, Miami, Houston, and many more with hundreds of reviews.  The better job you do at getting reviews from your clients, the greater chance you have at securing long term success online.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

 

Best Hair Salon AdvertisingThe best advertising for a hair salon to get more clients from the internet would include professional website design, local seo, pay per click advertising, and good review campaign.

Professional Website Design

When investing in your website design it is important to focus on your salon. The goal of your website will be to give make your website visitors feel like they are walking into your salon when they open your site. They best way to do this is to invest in professional photos of your hair salon.

The next thing that you will need to focus on with your website design will be to include all of the services you offer. There are so many different salons that specialize in so many different things; haircuts, hair color, natural hair, braids, dreadlocks, weave or even updos it is very important to list every single service that you offer. Many visitors to your site will assume you don’t offer the service if they do not see they style they are looking for listed on the site.

You will need to make sure it is easy for your potential clients to contact you with a conversion form and the phone number big and bold on every page of your site.

Lastly, when it comes to getting very good conversion rates, make sure that it is easy for them to find your address.  Hair salon clients are known for simply walking into the salon to set an appointment instead of calling. Provide an interactive map to your salon that will give directions to your exact location.  If you don’t do this important step, you will have potential clients trying to come to your salon but will get lost.

Local SEO

Invest in local search engine optimization to help improve your website to the first page of search results on search engines. The closer you get to the first page for terms like hair salon, hair color, hair cuts, hair weave, and beauty salon the more phone calls you will receive each month. Each year more and more people are going to search engines to find a good hair salon. This will deliver results that will continue to grow each year, but the costs will remain the same.

 

Pay Per Click

For hair salons that want to be aggressive, pay per click may be your best choice. A pay per click campaign in a local market can be very affordable and very effective. To generate the best results with your ads focus on your specialty.  Many women looking for a hair stylist are looking for a particular style that they want.  If you show that you are the best salon in town with this style or type of style you will generate loyal clients that will come back again and again. Just be sure to deliver the high level service your ad reflects.

Review Campaign

Getting reviews from your clients is vitally important for the success of getting clients from the internet. If there are 2 salons that offer the same service and 1 has 10 reviews and the other has none, chances are the salon with the reviews will generate the new customer. There are salons in major cities like Atlanta, New York, Miami, Houston, and many more with hundreds of reviews.  The better job you do at getting reviews from your clients, the greater chance you have at securing long term success online.

Elite Web Professionals provide the local advertising for hair salons to generate more clients from the internet.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Mechanic With New CustomerThe best advertising for an auto repair website would include professional website design, local seo, and pay per click advertising.

Professional Website Design

When investing in your website design it is important to keep your website design simple. To generate the most phone calls you will need to have the look of a family owned operation with your website design. The fact that you have a professional website design will be enough to help you stand out from most of your local competitors, so your main focus will be to deliver all of the services that you offer to your visitors, and provide an easy way for them to contact you. The best way for you to do this will be to have a conversion form, and phone number that they can see at the top of the site.

Remember that many people who will visit your site will be in your city, so make sure that you are clear that you are local. Many companies make the mistake of advertising in the next closest city because it is bigger, only to find out that the city is much more competitive and more difficult to get customers to make the extra drive to get to the shop. Remember keep it simple, state all of your services,  provide easy contact information, and focus on home city.

 

Local SEO

Invest in local search engine optimization to help improve your website to the first page of search results on search engines. The closer you get to the first page for terms like auto repair, brake service, brake repair, oil change, transmission repair, and engine repair the more phone calls you will receive each month. Each year more and more people are going to search engines to get help with car problems. This will deliver results that will continue to grow each year, but the costs will remain the same.

 

Pay Per Click

For auto repair companies that want to be aggressive, pay per click may be your best choice. A pay per click campaign in a local market can be very affordable and very effective. To generate the best results with your ads focus on price and time of service. Most people will be thinking about how soon they will be able to get back on the road at the lowest price. If you are not the cheapest don’t worry, some people are willing to pay a little more to get the best service. Just be sure to deliver the high level service your price reflects.

Auto Repair Company Challenges

The number one problem that I see for many auto repair companies is that many of them do not have a professional website design making it virtually impossible to find them locally. When I speak with many auto repair companies about their online advertising, many simply have a listing on online directories like yp.com, kudzu, or even yelp. While these may generate some customers, they do not generate nearly as many customers as can be generated with a simple local seo campaign.

What is even more amazing is that they can get a local seo campaign for as little as 1/3 of the cost of advertising on these websites while generating twice the calls per month.

When you advertise on online directories, you are simply listed amongst other auto repair companies in your area. While allot of these directories would want you to believe that people frequent their site when they need a service. They boast about receiving millions of hits a month, but in most cases, these directories generate tons of traffic from search engines with local seo and pay per click advertising in a local area. They invest money to advertise their website on search engines so that they can list a number of auto repair companies on the same page.

Here is an example of how this works. Let say that an online directory is investing $500 per month worth of advertising to get on the first page of search engines for the term auto repair in a city. If they charge 5 companies, $500 each per month to advertise in that city then they are able to make a good profit each month, while those 5 auto mechanics will share the leads that are generated from the site each month. In many cases, there are allot more than 5 auto repair websites that are advertising in that 1 city.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Contractor Holding Advertising BannerThe internet has created a huge opportunity for contractors to get customers online.  The number one question that I get from contractors that I speak to is, what is the best way to promote my business online? In this post we will discuss how to  advertise a contractor business on the internet, and why online advertising works.  The best way to promote your contractor business includes local search engine optimization (SEO), and pay per click advertising. The reason they work so well for contractors is many customers start the buying process on search engines when they need a service.

Local Search Engine Optimization (SEO)

Local SEO is very effective for contractors because most people like to do business with local companies. When a person sees a website for a company located in the same city they’ re in, they tend to believe that they will have to pay less for the service and receive the service faster. Whether they have an emergency like leaking water from their roof or simply looking to remove a Kool-Aid stain from carpet, many people feel that a local company will respond faster and deliver results at a better price.  The easier it is to find your company website on the first page of search engines the better your chances are at getting customers.

Pay Per Click Advertising (PPC)

Pay per click is very effective for contractors because it is the best place to put specials and coupons on the internet. If you have a service that you can do faster, cheaper, or simply better than your competitors than pay per click is the best way for you to show off your talents.

Let’s say that you are able to offer 30% off coupon for a service you offer. This coupon will make you one of the cheapest  providers of this service in your city. Pay per click will give you the opportunity to instantly advertise this special only to people searching for your service right now.

Let’s say that you are able to do your service better than any other company in your local market and you have photos or awards to prove it. Pay per click will give you the opportunity to promote your company with phrases like “Award Winning Contractor”, or “Best Service In Town”. These terms will give you a great opportunity to generate traffic to your website. Find out how to generate more referrals from customers and the internet, to convert those customers when they arrive to your site.

Best Contractors To Use These Two Services To Promote Their Business Include:

Choose your industry from the list above to find out more details of how these services can benefit you.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Atlanta website design company specializing in search engine optimization (SEO), and pay per click delivers simple solutions for small businesses seeking to get customers from the internet. For over 3 years, Elite Web Professionals has been helping small businesses throughout the Metro Atlanta area increase their online visibility. More and more, small business owners are trying to find their place in the World Wide Web, but few have been able to turn their websites into a reliable return on investment. Elite Web Professionals works with these small business owners to develop an internet advertising strategy including custom website design, compelling web content, seo, and pay per click advertising to deliver a bullet proof solution to lead generation.

Stay tuned for more videos on YouTube from Elite Web Professionals about topics that mean allot for your business. Get information on website design ideas, seo strategies that work, and simple ways to help get the best from your pay per click advertising. For questions, call (770) 766-5600 or visit our SEO SEM blog for recent topics.

Elite Web Professionals Video

Many business owners are paying too much for their pay per click advertising and do not know it. The number 1 way to know that you are probably paying too much for your pay per click advertising is if your site is not being optimized with your campaign. If your website has never changed since you started your pay per click, chances are you are paying too much. We will uncover how to improve your website so that you may pay less and gain more from your internet advertising.

 

Choose A Specific Advertising Area – A very common reason why many businesses pay too much for pay per click advertising is marketing outside of their service area. Make sure you choose the exact area that you would like to target, and create a campaign for those areas. Be sure that your website contains information about the areas that you are targeting. For example, if you are marketing to a city or state, include that city or state on the landing page of the ad. If you have a pay per click advertising company managing your campaign be sure to get exact information on your service are. There is no need to receive clicks from an area that you will not service.

 

Make Ad Groups with Keywords That Are Related – Create ad groups with similar words. The more related your keywords are to each other, to the ad, and the content on the landing page the less you will pay per click to your website. For example, if you are creating a campaign for a store that sales apples oranges, and watermelon and you wanted to increase your apple sales. You would create an ad group for apples, create an ad with an apple discount, choose keywords specific to apples, and have the ad link to the apples page of your website.

 

Add New Keywords and Remove Poor Performing Keywords Regularly – Monitor your website analytics to see which search queries resulted in a click to your website. If the clicks that you receive are from keywords that you believe will result in a potential customer, leave them there. If you notice a keyword that is not related to a service that you provide, is simply too broad, or consistently does not convert to a customer delete it. Do some additional keyword research, to find additional keyword opportunities.

 

Pay per click advertising can be a great way to increase quality traffic to your website. However, if your campaign is not maintained properly it can become very costly. Use these tips to never pay too much for sponsored advertising again.

 

Thanks for taking the time to read my article.

 

Christopher Williams

(770) 766-5600

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