The bounce rate is the percentage of visitors who click on a particular website who navigate away from the site after viewing only one page for a short time. Online marketing experts believe that you have about 10 seconds to capture the interest of a new website visitor. The bounce rate is used to determine if your website is doing a good job at seizing your visitors attention quickly so that your website has the best chance at generating leads. Search engines like Google, Yahoo, and Bing monitor your bounce rate to determine their users view your website. Some search engines use this information(bounce rate) as an ranking factor. In other words, depending on how well their users view your website the better or worse your ranking will be in comparison to other websites in your industry.