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Do you need customers? Do you need more phone calls from individuals inquiring about your services from the internet?
There may be customers looking for your business on the internet everyday that can’t find you. To come up with an effective solution to this problem you will need to determine an effective local search advertising strategy. Fortunately, there are many affordable solutions to this problem:

  • Google Maps – Free
  • Yahoo Local – Free or Enhanced
  • Bing Local – Free
  • Internet Advertising Companies
  • Free Directory Listings
  • Blog and Article Writing
  • SEO
  • Pay Per Click Advertising

Local Search Advertising

 

Many people don’t know that all three major search engines Google, Yahoo, and Bing offer great free local advertising products. All three of these appear as a map and can be found on top of organic search results for major keywords that may be related to a specific industry. They offer local information for people who may need service in their area.

Local Search Results

There are two main criteria used to determine if you qualify for local search results.

Location – Are you located in the city of the search query?

Relevance – Does your website provide quality information related to the search?

Maps account for about 5-10% of clicks from major search engines. The best thing about these services is that they are absolutely free to set up, and you never have to pay for a click. Another great thing about map listing are that they are the easiest way to get on the first page of search results of these search engines. To sign up, simply create a listing with your exact business name(Name, Address, Phone), choose the categories of your business, and authorize your business.

Add Your Business To Google PlacesFree

 

Add Your Business To Yahoo – Yahoo offers a free(basic) or and enhanced listing.

 

Add Your Business To BingFree

 

In many cases it is just that easy to rank for your categories, and create visibility for your business. However, for more competitive industries or major cities, keyword research is needed to know which keywords to target to generate the highest return. In this case some businesses may consider hiring an online advertising company to assist with optimizing their map listing. If you search for your service in your city and your business is not listed in local search on Google, Yahoo, or Bing, than there may be an opportunity for free online advertising .

 

Internet Advertising Companies

 

There are many affordable internet advertising companies that may assist you with getting customers in your local area. They will help you with the entire process including:

  • Building a Website
  • Marketing In Local Area
  • Building Brand Name
  • Social Media
  • Link Building
  • Pay Per Click
  • Search Engine Optimization

Based on your needs, an internet advertising company will greatly improve your visibility online and help you get customers in your local area.

 

Free Directory Listings

 

There are hundreds of good web directories that offer free listings for your business. However, these two have very strong presence in major cities like; Atlanta GA, New York NY, Orlando FL, Seattle WA, and Chicago IL. These are some of the most highly competitive cities on the internet, yet these directories get first page exposure on Google in as fast as 15 minutes.

Hot Frog is the local search directory that gets great local visibility all around the US. A business may add their information for free and use multiple tools including an “Add My Products & Services” tab that creates a page that is optimized to rank for those products and services. Hot Frog gives a follow link for your website to associate your website with those keywords as well.

 

Merchant Circle is another great local search directory that offers a free listing that will rank on the first page of search results of Google, Yahoo, and Bing in major cities. Merchant Circle’s “Promote my Business” tab has a “Create/Manage Blog” tool that gives you the ability to publish your products and services to search engines and appear in search results in as fast as 15 minutes. These blog articles offer a follow link to your website to give you credit for the article as well.

 

Thank you for taking the time to read my article. Local search advertising can be competitive depending on your industry and location. Contact a search engine optimization companyfor more information on your industry in your area.  For online advertising in Atlanta call (770) 766-5600. For questions or comments, please contact us.

Internet Advertisng Atlanta, GA

Elite Web Professionals, an internet advertising company in Atlanta, GA provides expert search engine optimization(SEO), and web design to help you advertise your business online. Many business in the Atlanta area are trying to find the answer to their marketing needs with different advertising mediums. Elite Web Professionals uses the world wide web, and major search engines like Google, Yahoo, and Bing to help you increase your visibility online.

 

Online Advertising

 

Online advertising can be very difficult in a very competitive market like Atlanta, GA. For this reason it can be very expensive to create a presence. Elite Web Professionals will help you to gain a relevant internet presence, in some cases, with a very small budget. Depending on your competition, the cost of online advertising can be as low as $100/month or as high as $5,000/month for the entire Atlanta Metro Area. For a business that has used all other advertisng mediums, the internet can be a good resource for local visibilty or a great way for national branding.

 

 

Rank on the front page of Google for your local area for a fraction of the cost of a Yellow Page Ad.

 

In todays market, advertising strategies that have worked for years are starting to loose steam: Yellow Pages, newspapers, magazines, and other print mediums have all changed in recent years. In some cases, they have gone from double digit growth from year to year, to over 10% loss of usage. Many analysts believe that this is due to consumers using the internet to make their buying decisions.

 

When trying to decide on the best way to invest in your business, check the trend of the market. Our internet marketing consultants will walk you through the entire process:

  • Researching your industry.
  • Locating your competition.
  • Determining an effective online strategy
    • Local Marketing
    • Regional Marketing
    • National Marketing
  • Providing Analytics & Tracking
  • Optional Advertising Consulting

By hiring an expert from Elite Web Professionals, you invest in your own internet guy. Any question you have about the internet, or online marketing will be answered with your best interest in mind.

 

For expert internet advertising in Atlanta, GA call (770) 766-5600, or browse our website for more information on online advertising.

Seo Business Advertising Path of Least Resistance

Seo Business Advertising is becoming businesses path of least resistance to grow their business. For many years, business owners have tried to figure out where to invest their money to get customers. Many companies are spending millions of dollars on advertising. From yellow pages, to radio, television, and billboards many business owners were overwhelmed with information and sales calls. Each year the usage for each of these forms of advertising has gone down, while the internet has seen an average of 18% growth every year for over 20 years.

 

In 2005, the internet reached 1 billion users worldwide. Major search engines have received a similar rate of growth as people are using the web to get information. According to comScore, in February 2009, major search engines like Google, Yahoo, and Bing received over 13 billion searches.

 

Major cities in the US like Atlanta, Seattle, Washington DC, Orlando, and Boston host the most tech savvy users in the United States. This has made business advertising online not only an option for getting customers in the local area but a necessity. For many business owners this has become, what they believe to be, the path of least resistance. For others however internet advertising is a waste of money. In this article, we will uncover the common conceptions and misconceptions of search engine optimization.


Search Engine Optimization
(SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.


Make You A Celebrity Over Night


One of the most common mistakes that business owners make when investing in search engine optimization is investing in a program with short term goals.
I call it turning you into a celebrity over night. There are several factors that determine how competitive an industry may be. However the one thing that remains constant is that it is a process, of improving the traffic to a website over time. Search engine optimization should be an investment for your business for future success. While most of the time you will be able to take advantage of immediate traffic; this should not be the only factor of which you should base your entire internet marketing strategy. Seo business advertising is the path of least resistance if you invest over time.

 

Only For Big Business

 

Another common misconception is that it is too expensive for my business to invest in seo advertising. With that type of investment seo should only be for big business. This is simply not true. Actually in most cases it is the complete opposite. I’ll explain. You own a website that you had built for free, and it doesn’t generate you customers for your business. While your competitor has a website that he pays someone $1000 per month to advertise on search engines, that brings him $10,000 per month in return. Your free website is costing you $9,000 per month to have. By strategically advertising on search engines, you give yourself the greatest chance of making money from your website. By doing nothing however, your website will bring you the same in return. The investment that a business should make to improve traffic to their website is based on the age of website, the amount of competition, and expertise of your seo company. With that being the case, many industries can have an effective campaign at very affordable rates. For example, in some cities programs may start as low as $100 per month. Seo business advertising is the path of least resistance with the right company for the right price.

 

For seo business advertising in your local area call (770) 766-5600, or browse or website for more information on local search. For questions or comments, please contact us.

 

 

 

Pay per click and search engine optimization, both have their proponents and detractors? Many small businesses in the Atlanta area view PPC marketing as a waste of money. The second you stop spending money on your campaign you lose all visibility. While others feel search engine optimization is unrealistic and too expensive. With the amount of competition for many industries in the Atlanta, many seo campaigns can run as high as $5000 per month. Often these campaigns offer no guarantee and only offer results after 6 months.

 

Many Atlanta businesses have tried one or the other form of advertising only to be left with another high marketing expense, with marginal return. However, the use of the internet is growing rapidly around the world. With this increased internet traffic, it is safe to say that more and more people are getting products and services from online. Small business advertising in Atlanta must use some form of internet advertising to get those customers. We will go over how both Pay Per Click and Search Engine Optimization can work together to bring your business both immediate and long term results.

 

 

PPC marketing is also known as search engine marketing(SEM). Most pay per click campaigns are managed across Google, Yahoo, and MSN(Bing). Those who have experience with pay per click will tell you about the immediate results in traffic to their website. For those who benefit from PPC marketing, it is a way to get immediate visibility and traffic to their website. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. The greatest thing about pay per click is that if no one ever clicks on your ads you receive unlimited free advertising for your business. You only pay when someone clicks on your ad. Another great thing about ppc is that you, bids are based on your competition. If you are in an industry with little competition, you can receive a large amount of traffic with little investment. The number on challenge with ppc is that when you stop paying all of your advertising stops.  Many times businesses hit their daily limit hours before close of business leaving them with additional opportunities to receive customers.

Atlanta Search Engine Optimization & SEO

 

Search engine optimization(SEO) is the biggest tool right now to build a brand name, establish credibility, and get customers from the internet. Websites that have been optimized well, show up on the left side of search results of search engines below sponsored results. This area is called organic results or organic placement. Organic results account for about 65 -75% of clicks from search engines. Organic results on major search engines like Google, Yahoo!, and Bing have proven to be the most unbiased and reliable information. Many people use the organic results to research a product, service, place, and etc before they make a buying decision. The biggest benefit of seo to local businesses is that every click from organic results to a website is free. However it some cases seo can take some time to get high rankings, particularly on Google. Once you obtain first page placement, it is important to continue to  update your site with content to prevent loss of ranking due to competition changes or changes in the search engine ranking process.

 

 

Get Customers in Atlanta Now!

 

Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be started. As the site rises in search results, the PPC campaign can be phased out for the relevant high listings.

 

PPC and seo marketing are not mutually exclusive. When effectively used together as part of an overall marketing strategy, both platforms will deliver the excellent long term results.

If you need internet advertising in Atlanta, GA call (770) 766-5600, or browse our website for more information on seo advertising. Are you interested in seo and internet advertising but want to know how much it cost? Take a look at our internet advertising prices.

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