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African American Woman Shopping OnlineIf you own a brick-and-mortar business, then you know that reaching your customers is limited to your opening hours.  But what if I told you that there’s a way you can reach your customers 24/7, 365 days of the year – and you’ll even be making sales in your sleep?

If you guessed having a company website, then you, my friend, have earned yourself a golden ticket to an insanely lucrative lifestyle.

Websites are one of the best ways to reach your customers anytime, anywhere.  In addition to representing your business on the World Wide Web, you’ll be able to provide information and make sales even during your closing hours.  Think about it this way:

  • Many people look for information and products when they’re online at work. While these are customers that you wouldn’t have access to during normal work hours, a website can allow you to reach out to them, gain their email addresses, and eventually make sales.

 

  • Many potential customers feel the need to research purchases online before they actually make them.  If you don’t have a website for your business, you’re missing out on customers because they getting all of the information they need about their next purchase from your competitor.  Once you have that website up and running, customers will flock to your site to research what you sell – and they’ll be MUCH more willing to buy from you because you’re the expert who taught them the best solution for their purchase with your website.

 

  • Many word of mouth customers look for information about your business before they call you for service. Whether they are looking for directions to your business, customer reviews, a portfolio, or simply want more information about the services you offer; your website will help you get more referral customers to your business.

 

A website is not only a virtual representation of your business, but it’s also a fantastic way to double – even quadruple – your profits without operating a second location.  A professional website combined with a social media and search engine optimization program is every business owners’ dream.  So if your company is still absent from the World Wide Web, don’t wait: get yourself and your business a website right now!

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote your website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and intenet advertising services to help you grow your business online.

Find out – 33 Reasons Why You Need A Website Right Now.

Husband and Wife Buying Making Purchase OnlineWhen it comes to making a ton of cash on the Internet, you don’t need an idea that’s bound to rival Apple.  Heck, you don’t even need an actual physical product. There are tons of online entrepreneurs that make a killing by selling ebooks, webinars, and other informational products. Your website can help you generate new customers in more ways than just helping you get phone calls. Find out how to use your website to get email addresses to help you generate new customers.

If you want your company to start earning tons of money, then it pays to learn how to collect email addresses of potential customers.  The good news is that there are plenty of methods of collecting email addresses that are low-cost or even free.

What’s more, customers that are marketed to by email are much more likely to purchase from you than if you don’t use email marketing.  These are potential customers who have opted in to receive email from you, so they’re already inclined to see what you have to offer.  And that’s what making money online is all about – getting yourself tons of pre-qualified traffic.

So how can you collect email addresses of potential customers?  Simple: you just have to utilize these techniques!

Start a Newsletter

A newsletter can help you customers see that you’re an expert in your industry.  A newsletter is usually stuffed with valuable content and advice that your customers are desperate to use.  However, there’s only one catch: your customers will have to provide their email addresses in order to access the newsletter.  Have your website designer build an opt-in form on your website, and sign up with an email delivery system like Constant Contact or AWeber.  This way, you can provide free content to your customers, which will increase the likelihood that they’ll buy from you.

Get Warm Leads From Your Store or Business

Warm leads are similar to pre-qualified traffic: they’re people that are in the market to buy the products that you offer.  Have your current customers send you referrals, or place an email sign-up sheet in your store.  Another great way to generate email addresses from your physical location is to offer a contest or drawing. A contest is great because you can get valuable information from someone thinking about buying your products or services. Remember to get their full name, email address, phone number(in case they win),  and have them choose from a list of products or services that you offer that they may be interested in. Even if your customers don’t buy that day, you still have their email addresses – and that will give you a better chance to get their business in the future.

Use Yearly Information

For restaurants, cake bakeries, hair salons, or even car services this is especially helpful. Don’t forget to ask for birthdays, anniversaries, or other important dates that are relevant to your services.  You can send follow-up information on these dates and try to prompt a sale by using a special discount.  For example, you could email a customer a 10% off coupon for their birthday or anniversary.  This greatly increases the chances that the customer will buy from you.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and intenet advertising services to help you grow your business online.

Find out – 33 Reasons Why You Need A Website Right Now.

Answer Common Questions With Your WebsiteWhile it is important to have a website to get leads, a website can be a great to to answer questions about your business. As a busy business owner, you know how time-consuming it can be to answer most common questions about your products and services. While you know it’s necessary to educate your customers about your products, services, business, and other important information, you can’t help but wonder if there’s a better way to ensure that your time is being spent wisely: in other words, making those sales!

Find out what information to include in a website to help your website do just that…

Increase Sales!

In fact, there is a better way to ensure that you have more time to make sales. You can use your company website to answer the most commonly asked questions, as well as increase the chances that you’ll make a sale. For example, if a customer has a question regarding your process, you can direct them to the website. By including illustrations of your process, as well as, a timeline of completion many times this will give you the ability to make a buying decision sooner. Many times, a website will even reduce the amount of questions you typically receive in a day, as your customers will head to your website first to find these answers.

So what kind of information should you post to your website? Take a look:

  • How long have you been in business?
  • How much does your product or service cost?
  • How long will your service take?
  • When can you start?
  • What do you need to do to get started?
  • Where are you located?
  • What areas do you serve?
  • What is unique about your product or service?

These questions, in addition to the most popular ones that you’re asked by potential customers, should be the questions that you answer on your company’s website.

Remember, posting the answers to the most popular questions is a great way to generate leads for your business. These are people who are genuinely interested in your company and services, so they’re much more likely to buy from you. If you take the extra time to answer their questions, you can practically guarantee that you’ve made the sale.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and intenet advertising services to help you grow your business online.

Find out – 33 Reasons Why You Need A Website Right Now.

Website Slider IdeasIf you are wondering what is the best slider for your website the decision is much easier than you think.  Search engines like Google have grown so much over the past 2 years giving web designers and business owners the ability to be much more flexible with their website.

What I’m talking about is flash!

Flash Slider On Website

Yes, as a search engine optimization company I am saying that it is ok to add flash to your website now.

However, not in the ways that many companies choose to use flash with the entire website is flash inside of a frame. I am speaking of the option of adding a strategic flash header that delivers the look or image that best represents your company. The reason for this is that search engines like Google have found a way to successfully crawl flash files, which now helps them to be able to do a better job indexing content from sites that have flash content. For more information on this click here.

My only recommendation for a flash video is that you remember to make sure that the flash file is not so big that it effects the loading time of your page. Search engines now are using the time that your site takes to load as a ranking factor so while for years companies have been trying to use flash, now it is finally ok, it is still important to keep in mind the speed of your site. While search engines are better are crawling flash it is still not the best option for your slider. The best option for your slider is a JavaScript slider.

JavaScript Sliders

For those of you that want to get closer to the simple search engine optimization strategies than choosing a simple JavaScript slider for your website is the option for you.  First I would like to address the notion that JavaScript is just as bad as flash. This is completely false. The biggest flaw with many sites which use JavaScript is that the developer embeds navigation inside of JavaScript menus which render the links invisible to search engine crawlers and therefore the crawler won’t follow those links. However, if you remove the navigation from the JavaScript it then becomes a very powerful scripting tool to help you achieve various effects that you can’t get with HTML.

JavaScript is also handy in helping you reduce code bloat.

Code bloat is what we call it when a regular HTML file approaches the file size limits imposed by the search engines. While there is debate on the actual size, Google said that it can easily index files up to about 100 kB (kilobytes) but may have problems with files which are larger.

Sometimes, there are aspects within a file that must exist for that page to render properly. And sometimes JavaScript can be used to help maintain that functionality but also help reduce the actual file size.

So when you need effective SEO Atlanta business trust, call Elite Web Professionals for web design and internet advertising that works. Call   (770) 766-5600   to schedule an appointment, or browse our website for more information on search engine optimization prices. If you have any other questions or comments, please contact us.

Find out more tips about website conversion essentials – what should I include on my website for good conversion rates?

 

Website Header DesignKnowing exactly what you should include in the header of a website is the most important factor in getting good conversion rates. In this post we will discuss how the header of your website design can help you get better conversion rates and more customers from the internet. We will discuss the different elements of the header and how they influence the production of your site.

Meta Tags or Meta Data

The header of your website should have a Meta title, Meta Description, and Meta Keywords. In short, these items let search engines know exactly what your page is about. This gives search engines the ability to determine where your site should rank in search results amongst your competitors. Your site is then indexed and the information you place in your meta tags is displayed to people searching for your services. This means that your meta tags are speaking to 2 audiences: Search Engines and Potentials Customers. The best thing to think about when coming up with good meta tags is the needs of your customer. Ask yourself “What will a person look for if they needed the information on this page?” If you do an effective job at answering this question with your meta tags, your website will generate more traffic. For more information on basic search engine optimization factors click here.

Header Design & Layout

There are many different ways that you can design or layout your website header. Whether you have a header menu that is horizontal at the top or vertical on the left side of your site is up to you. However, there are other very important factors that will go a long way to making sure that your site get good conversion rates. You need to include your

  • business name
  • company logo
  • phone number big and bold
  • Social Media Channels

While all of these items may seem obvious to many, the company phone number(the most important item) is often the most neglected item in website design. I have heard everything from I don’t need it there it’s on my contact page to let them send me an email I don’t have time to answer the phone I can just call them back later. Web surfers are more lazy than ever, if you don’t put your contact information in an easy location for them to call you then they will just find another website that does. And with there being thousands, and in some cases millions of other web pages talking about the same thing you are talking about it won’t be that hard for them to find.

An important part of a good search engine optimization strategy is strong conversion rates. When you are working on your website header it comes down to 2 things; first think about what person if they needed the information on your page, then when they click on your page make it easy for them to get this information they need.

So when you need effective SEO Atlanta business trust, call Elite Web Professionals for web design and e-commerce development today. Call  (770) 766-5600  to schedule an appointment, or browse our website for more information on search engine optimization prices. If you have any other questions or comments, please contact us.

Find out more tips about website conversion essentials – what should I include on my website for good conversion rates?

Website Design ProcessElite Web Professionals explains your entire website design process in these 5 easy steps. Find out how we help you choose your internet advertising package, assist you with a website design, develop your website, optimize your site for search engines and help you to generate customers from the internet.

Choose Your Package

The most important decision in regards to making money from the internet is choosing the right internet advertising program. At Elite Web Professionals we take this very seriously. When we meet with a new customer we ask a ton of questions to get to know your business and get an idea of your short term and long term goals. We then introduce you to our company, show what we have been able to do for our clients. Based off of the information that you provide us about your business, we recommend a solution that will best fit your needs.

Receive Concepts With  Unlimited Revisions

We are excited to serve you with a beautiful website design and internet advertising program.  To get started on your project we request you to deliver us the items on our website design checklist. These items include:

  • Color Scheme of Your Website –  Provide company colors for website.
  • Website Designs That You Love – Provide website designs that you like so that we can get familiar with your style and vision.
  • Logins & Passwords – Provide login and password for your domain name/hosting so that we can upload website once it is complete.
  • Logo Or Branding Material – Provide logo  and previous branding material so that we can be sure to make sure the site fits complete vision of company. Don’t have a logo? Don’t worry! We provide exceptional logo design with most of our website design packages.  Create a custom logo and website design at one great price.
  • Choose Menu Items – Providing menu items for the website can be very important because this reveals allot about the vision of the website. Will your website have a blog, eCommerce,  reviews, or careers page? Having the complete menu items will assist with making sure your website implementation is smooth and efficient.

Once we have received these items, we will provide you with 3 website variations for your review. Hopefully, you will love 1 of the first website designs we provide. If not however, we provide unlimited website design and logo design revisions until you are happy with your design.

Website Development & Implementation

For many, including myself this is the most exciting part of the website design process. In the website implementation & development stage of your process we take the website design the you love the most and make it into a website with all of the features that you discussed when you chose your package.  While considering the most important conversion factors like site speed, conversion forms (contact forms), and prominent placement of company name, phone number, and specials we look to complete your site within the time given on the original agreement.

During your website development your website content is written by our staff. Our writers will do research on your industry to determine the strategies of your competitors to determine the best opportunity in your market. We then discuss the best strategy to approach with your website. Once approved we complete your website content and add it to your site.

At Elite Web Professionals we provide on-page seo with our  website development. This means that when your site is launched to search engines it is built in a way that makes it easy for search engines like Google, Yahoo, and Bing to determine the content of your site so that it can be indexed properly in search results.

We also provide a complete maintenance and debugging service for free for 6 months of your website design. Maintenance includes website updates for WordPress, Joomla, Drupal,  and other content management systems, as well as troubleshooting your website if it is not functioning properly. For more information click here.

Reach Potential Customer When They Are Ready To Buy 

Congratulations on your new website design!  Having a great website is only the first step in generating customers from the internet. Once your site is live, our primary goal is to make sure that your website gets as much exposure as possible.  We use search engine optimization, local search, and pay per click advertising strategies to assist with increasing your presence on major search engines like Google, Yahoo, and Bing. In order to achieve this goal we use thousands of web pages and directories to make sure your company information is updated and optimized. Some websites approach the first page of Google organically within 30 days, however many times it takes between 3 – 6 months to dominate search engines in a local market and to start to generate substantial leads to a website.

Get Customers From Your Website

In order for you to be happy with your website we understand that you must have a good return on investment. We are dedicated to making sure that your website realizes these goals. This dedication is the reason why we have 100% success rate at getting our clients on the first page of Google, Yahoo, and Bing. We also have 100% success rate at generating leads as a result of this placement on search engines.

Once you have seen that your website is working successfully, we recommend that you reanalyze your internet advertising program to see if you can handle additional business. If the answer is yes, our experts provide a more aggressive program to suit your needs.  Many times the best way to get confidence to be more aggressive is to see that a site can consistently deliver a good return on investment. To say it simply, find out what works and do it again, again, and again.

Elite Web Professionals provide a simple website design process and an effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Domain NameEvery day I speak with businesses that do not have a website. When asked why they don’t have a site, they give many different reasons involving budget and lack of time. However, there are some additional reasons that companies should consider while they put owning a website on hold. In this post we will discuss one major reason why companies should pursue a website including  your company domain name can be purchased by anyone.

Your Company Domain Name Can Be Purchased By Anyone

Did you know that people could buy the domain name of your company? For example, if a company name is Example Company, Inc the most obvious domain names that most businesses would use for their business would be examplecompanyinc.com or examplecompany.com. However, companies are finding out that when they look to purchase the domain name for their company that it is already taken or purchased by someone else. What’s even more confusing is that when they type in the domain name in their web browser there is not a website, only a for sale sign with a phone number to call.

Unfortunately, these companies find out that they can only get their domain names at a premium price. Sometimes this prices is hundreds or even thousands of dollars, all because they chose to wait on purchasing their domain til they build their website. If you are in business it is vital to purchase the company domain name for your business right away, even if you don’t think you need a website right now.  The cost is minimal $8 – $15, compared to the hundreds or thousands you may be asked to pay if your company reaches the success you are striving for and then you decide to build your site.

There are hundreds of sites that you can purchase your domain from. Many people use Godaddy, Host Gator, Network Solutions, and Dream Host.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Find out – 33 Reasons Why You Need A Website Right Now.

Junk Removal TruckJunk removal is a growing business, and companies are generating thousands of leads from the internet every day. The number one question that I get from owners that I speak to is, what is the best way to advertise my junk removal company? In this post we will discuss how to  advertise a junk removal business on the internet, and why online advertising works.  The best way to promote your junk removal company includes professional website design, strong local search engine optimization (SEO), pay per click advertising. The reason they work so well for junk removal companies is because customers start the buying process on search engines when they need a service.

Professional Website Design

When investing in your website design it is important to focus on all of the items that you are willing to remove. The goal of your website will be to make sure your website visitors are confident that you remove, cleanup, and discard all the items that they are trying to get rid of. It is important to answer questions like do you offer recycling, commercial hauling, debris removal, or even trash pickup. Many visitors to your site will assume you don’t offer the service if they do not see the service they need listed on the site. The more information that you give about your services the better. For example, give an guaranteed time of arrival on each phone call. Explain your cleanup process. Show photos of before and after. The more they feel like you will be able to complete the entire process with them doing as little work as possible the better.

The next thing that you will need to do with your website is to always add new content. The best way to do this will be with a blog. Take the time to talk about issues you customers talk to you about, questions they may have, or show projects that you complete on a regular basis. The key here is to always add new information.

You will need to make sure it is easy for your potential customers to contact you with a conversion form and the phone number big and bold on every page of your site.

Local Search Engine Optimization (SEO)

Local SEO is very effective for junk removal companies because most people assume that the closer a company is to their home the less they will charge. When someone is looking for a appliance removal or refrigerator removal they generally search the city they live in for this primary reason. This is great, because with the cost of travel expenses these days, the less mileage that you have to drive your truck the better.

Does this mean that you are limited to only the people in your city? Not at all… What this does mean; however, is that you can maximize your return by being the #1 company in your city. The further your potential customer thinks that you are from their home, the less likely they will call. As a result of this, you will need to create localized content for each city your service. Provide a policy for how you service each city and make sure they understand how you charge for the additional drive to their city.

 

Pay Per Click Advertising (PPC)

While many junk removal companies get plenty of business with local seo, many still require additional leads. If you are looking to really get calls coming in, I recommend a strong pay per click campaign. With your campaign your ads will need to focus on costs and estimates. Most customers are looking for price. Mention a coupon, and if there are any items that you will remove for free, make sure you create an ad for that item. Your ads will perform better if you highlight what you do better and cheaper than your competitors.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Home Page ButtonMany believe that buying domain names or urls is as profitable as it has ever been, while others believe that they have lost their value. While there are good arguments for both, in this article I would like to talk about a very common question I get from my customers. “I have purchase several domain names, what should I do with them?” We will discuss why companies buy extra domain names and ideas on what you can do to get value from your additional urls.

Why Do Companies Buy Extra Domains?

Companies should buy domain name for 2 reasons. First to make money, second to protect their business.

Buy Keyword Rich Domain

The common reason people buy domain names to make money now is to buy “keyword rich domains”. A keyword rich domain name is one that has a search phrase related to a service offered by a business. For example, if a plumber that offers repair services, he might want to purchase the url, plumberrepair.com.  By purchasing this domain name companies he is trying to increase their likelihood of being on the first page of search engines when people search for the term “plumbing repair”. Here are a couple of things to consider when you are trying to buy domains for your company.

  • When trying to buy a keyword rich domain name, try to get the most popular keywords. Use a keyword tool to find out what are the most popular keywords in your industry.
  • Think quality not quantity. It’s not about having the most domain names, it is about having the best ones.
  • Consider geo-targeted domain names. Sometimes the most popular keyword phrases have been purchased already, but adding your local city may give you a better chance at landing well searched urls. This comes with an added benefit for contractors and service companies, because it allows them to target local cities.

Protect Company With Reputation Management

The first rule of reputation management is to get rid of the low hanging fruit. If someone wanted to try to harm your business, the easiest thing they could do is write a bad review. The second easiest thing they would do is build a site about your business with any variation of your domain name. Either dot.com, dot.co.nz, dot.biz, dot.info, or dot.net could be used to defame your business and could potentially generate traffic fairly quickly in the wrong hands. For this reason, it is encouraged that you purchase all variations of your domain name and point them to your site. The best way to point these domain names to your site is with what’s called a 301 redirect. For more information, click here.

Domain Is Too Long

Some companies buy an additional domain because their company url is too long to type quickly. So they purchase a shorter one to use on business cards, billboards, radio ads, commercials and other advertising.

Expanding Company

Lastly, companies take various country versions – dot.co.nz, dot.com.au, dot.co.uk because they plan on expanding to those markets

What Is The Best Thing To Do With Extra Domains?

Now that we have talked about why people buy great domain names, it is very important to talk about a safe way to use domain names without getting a penalty from search engines. There is no easy way to make money with any domain name. The reason for this is because search engines will not allow you to have the same information on multiple domains (For more information, take a look at “Duplicate Content” in Google Quality Guidelines).  However, there is no penalty for having a second, or third website.  Now more than ever companies  are learning to invest in separate websites.

Let me explain.

Did you notice that Google owns Youtube.com, and Gmail.com? Have you ever thought about why they don’t just have them all on one website. Yes, part of the reason is because they acquired companies, but another reason is because they each have completely different purposes.

Many companies provide services that they offer that are unrelated to the other. These companies may benefit from creating a second website that will focus primarily on 1 of these unrelated topics. For example, a handyman may have a website, but he may have a second website for junk removal items he sales that he gets from customers. Or a basement remodeling company, that has a website specializes in making custom bars. Or a mobile car wash, that also has a website on pressure washing of homes. In each of these cases, having an additional website with a keyword rich url can really make a difference.  Many times having a keyword rich url will increase click through rates and improve your conversions.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Blog WritingBlog writing is one of the most powerful search engine optimization tools on the internet right now. For many however, writing blog articles is much easier said than done. In this article, we will talk about how to write a great blog article for your website. We will discuss how to choose a great article heading, how to make your article short and sweet, the importance of giving definitions for terms your readers aren’t familiar with, and how to close your article.

Choose A Great Article Heading

The best way to choose a great article heading is to listen to your customers. Many times the questions that your customers ask you are the same questions millions of people all over the world have about your business. If you can find a way to make your blog a resource for the answer to these questions, then your website will get more traffic than you can handle.

Make Your Article Short And Sweet

Many writers can easily create a 1500 word article in minutes. While this may be good at showing you are the expert, it may be intimidating to a reader looking for an answer to a question they had on a topic.

For the best results, try to keep your posts between 400 – 750 words. This will give your reader a chance to get the information they are looking for from your article, and leave them time to read through your website to find out more about your company and how you can serve them.

Note: A great way to make your article even more reader friendly, is to provide sub-headers that summarize what your article is about. These sub-headers are great for both your reader and search engines because they provide short summary to each section of your post.

Provide Definitions To Terms Your Reader May Not Be Familiar With

When you introduce a term to your reader that they may not be familiar with, it is important to provide a definition.  Many writers choose to link to another page on their website that defines this unknown term, while others will link to wikipedia  or other authoritative sites.

Ask For Business

When closing your article always remember to introduce your company and how your company can serve the reader. While this may not be a huge ranking factor, it is an important conversion factor. In order to convert a reader to a potential customer, it is important to ask for their business. Provide information on the services you offer, how they can get more information on your services, and a way to contact you if they need your service right now.

Elite Web Professionals provide affordable internet advertising solutions and effective ways to promote a website online.  For information on how we can help you with your website needs, browse our website for more information on our website design services. We provide search engine optimization, and blog writing services to increase traffic to your website helping you grow your business online.

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