Ways To Generate Leads From The InternetThere are many ways to generate leads to your business outside of your website. These include social media, pay per click, yellow page directories, or classifieds.

Pay Per Click (PPC) Advertising usually refer to search engines including Google, Yahoo & Bing. Businesses pay search engines for delivering a click to their website of a desired keyword term. What makes PPC so attractive is the ability to target users based on their location and the products or services they are searching for. Pay per click networks also extends to private websites that authorizes these search engines to display ads on their pages in exchange for a small percentage of the cost of the click.

Social Media Advertising includes Facebook, Twitter, and LinkedIn. What makes social media marketing so attractive is the ability to target users based on their age, sex, race, location, interests, or even items they search.  Social media campaigns use a similar platform as the search engine’s pay per click platform, however instead of sending a user to a company website, a user will typically end up on a fan page to get more likes or twitter profile to generate more followers.

Directory Advertising such as YP, SuperPages, and Verizon have developed a very strong web presence as a result of the declining use of the yellow pages.  What makes Yellow Pages attractive is that users who logon to these directories are usually ready to make a purchase. Typically, a person doesn’t go to the yellow pages just to look around. By the time they get to a yellow page they have decided that they need the service and are looking for the best vendor for that service.

Classified Advertising is the use of posting specials of products and services on classified directories such as Craigslist or Backpage. What makes classified ads so attractive is the fact that they are free and they reach a target audience of people who are looking for a deal. If you have a product or service that you know that you have the best value, classified ads can be a good source of free leads.

While each of the options above offer a unique selling proposition and return on investment, none of them can compete with the results your site can generate. Think of it this way, each time you pay your bill with one of the companies above they invest that in to their website. The problem comes when you decide that you would like to stop advertising with them and all of the ads that you have been paying for with them stop right away. Which means you stop generating leads right away, while the money that you have paid for your advertising has been put into making their site stronger.

My recommendation is to maximize your business investment in your business website rather than making small investments in a several different places and once you have exhausted your target market and service consider these other ways of generating leads. That way if you ever decide to stop your advertising, you still will receive residual leads as a result of your previous marketing efforts.

Hope this article helps you find more ways to generate leads from the internet besides search engine optimization While some of these solutions work better for different types of companies, it is important to find out about all of them to try to find the best fit for your business.  Browse our website for more SEO SEM tips for find out the best questions to ask a website design company.

 

Elite Web Professionals provide custom WordPress website design to help you build your brand name, while making it easy for you to provide information to your customers.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive website design, and internet advertising services to help you grow your business online.

Elite Web Professionals
173 W. Wiueca Road Northeast #104 AtlantaGA30342 USA 
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Website Under ConstructionWebsites are more dynamic than ever. This means that programmers are able to give everyday business men and women more flexibility with making changes to their website without have to learn HTML, PHP, or any other website language. Consider a content management system(CMS) such as Joomla, Drupal, or WordPress for your website design so that you can save time by making updates quickly yourself. And save money from having to call your designer every time you need to change text, add picture or video.

Drupal Websites

Drupal requires the most technical expertise of the three CMSs. However, it also is capable of producing the most advanced sites. With each release, it is becoming easier to use. If you’re unable to commit to learning the software or can’t hire someone who knows it, it may not be the best choice.

Joomla Websites

Joomla websites are less complex than Drupal, more complex than WordPress. Relatively uncomplicated installation and setup. With a relatively small investment of effort into understanding Joomla’s structure and terminology, you have the ability to create fairly complex sites.

WordPress Websites

WordPres – Technical experience is not necessary; it’s intuitive and easy to get a simple site set up quickly. It’s easy to paste text from a Microsoft Word document into a WordPress site, while at this time you are not able to do this into Joomla and Drupal sites. Most small businesses prefer WordPress because of its simplicity.

Hope this article helps you make your decision the right content management system for your business. While there are many different reasons to build each of these types of sites, it is important to find out exactly what you are getting and why a website design company is building this type of site for you.  Browse our website for more SEO SEM tips for find out the best questions to ask a website design company.

 

Elite Web Professionals provide custom WordPress website design to help you build your brand name, while making it easy for you to provide information to your customers.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive website design, and internet advertising services to help you grow your business online.

Where In The World Should I Host My WebsiteThere are several factors to consider with regards to website hosting. I have found that many companies prefer to host with their web designer instead of being responsible for their own hosting. As rule of thumb a website should have 99% uptime if it is with a good web hosting company. When making the decision on what is right for your business there are several things to consider. These include:

Are they providing SEO for your website? Some internet marketing experts feel that there is added benefits to hosting with an marketing firm on their hosting because of added ranking based on the credibility of the marketing firm. Since the search engines are familiar with a particular firm, they are more likely to give their sites better ranking.

Do they offer added security on their hosting? Website security is very important for your new website. Choosing where to host your website will determine the level of security that your site will have. Most hosting companies will provide minimal security while some website design firms will offer additional measures to protect all websites and they will take responsibility if your website is ever hacked.

Are they available 7 days a week? While allowing your website to host with another company may offer these added benefits, nothing is more frustrating than to need help with your site on Saturday and be unable to speak with someone until Monday at 11AM. Find out if you will have support on weekends in case your site is ever down or there are important changes that you need to make.

Will they provide a backup of your website? If possible, try to keep a current copy of your website either on a disk drive or your computer. This is important in case anything happens to the company that is providing you with hosting, or if the relationship with you and the hosting/website design/SEO  company is ever strained. By having a current copy of your website, you will always have the option of re-uploading the site if it is taken down without your authorization.

Hope this article helps you decide you should host with your website design company or if you should host your own site. While there are many different benefits to hosting with a website design company, it is important to find out exactly what you are getting and why this is the best fit for you.  Browse our website for more SEO SEM tips for find out the best questions to ask a website design company.

 

Elite Web Professionals provide custom WordPress website design to help you build your brand name, while making it easy for you to provide information to your customers.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive website design, and internet advertising services to help you grow your business online.

Website Making MoneyIt is highly recommended to work with a website design company that offers  web analytics and statistics program.  Programs like Google Analytics shows you how many people visit your website, where they came from, your bounce rate, and what they were searching for on Google to find you.

Programs like and Crazy Egg offer a more advanced look at your site by showing you what pages of your site perform well, and where your web visitors click the most when they land on your page.

Online Sales

While website traffic is important to track, businesses care more about their bottom line that how many clicks they get on their website. For eCommerce websites you will see an increase in sales, for service industries you will see more phone calls or emails. While your emails are forwarded directly to your email, the best way to monitor phone calls includes call tracking.

 Call Tracking and Phone Calls

Call tracking is the purchase of local or toll free number to use on advertisements and track the effectiveness of an advertising campaign. Once you choose a number you only place that number on the website and no other place. This way you know that when a call comes on this number, it is a result of your website. Call tracking allows you to make smarter decisions based on leads your site generates and a better  understanding of what works for you. There are several additional benefits to call tracking including:

  • Ability to schedule phone call forwarding. This is effective because can have web leads forwarded to the office during the day and forwarded to a cell phone or after hour service after hours.
  • Record phone calls
  • Some call tracking services will allow you to connect your phone calls to your Google Analytics. This will allow you to get a better look at what keywords result in a lead.
  • Click to Call. This is a button that is added to your website that will allow the user to call you from your website. Once the button is clicked it requests their phone number. Once they initiate the call it will call their phone first and direct the phone call to your business line.
  • Dynamic number replacement provides a method for you to track offline conversions back to specific ads, keyword searches, customer device types, search engines, or referring websites.

Hope this helps you find out if people are visiting your website. While there are many different ways to monitor your website traffic, it is important to find out exactly what you are getting and why a website design company utilizing this solution for you.  Browse our website for more SEO SEM tips for find out the best questions to ask a website design company.

 

Elite Web Professionals provide custom WordPress website design to help you build your brand name, while making it easy for you to provide information to your customers.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive website design, and internet advertising services to help you grow your business online.

Best Programming and Formatting Language For Your WebsiteThere are several different types of websites of which you may choose to build for your business. These include HTML, PHP, Asp, .Net, Java, Flash, eCommerce, and Content Management Systems. Find out which is best for your business.
HTML (Hypertext Markup Language) websites are basic websites that usually come with little functionality with exception to a contact form or web slider. The advantages to HTML websites are that they are much easier to make and are usually much smaller sites. This means they are usually less expensive ($300 – $1500 depending on the company) and load very fast on most computers. HTML websites are great website for companies that are looking for brochure type website that talks about their products or services. These websites look great and won’t need to be updated very frequently. They require minimal maintenance so they will only need to be hosted with a website design firm.
PHP (Hypertext Preprocessor) websites is very similar to HTML however, it offers much more flexibility to dynamic website features including databases, membership sites, or offer website forums. The advantages of PHP websites include more dynamic websites that provide a better user experience for website visitors. This means they are usually pricier than HTML websites ($1500 and up depending on project).
Flash Websites are multimedia website that utilize animation, video, and interactivity. While used by many video games, TV stations, and advertisements, there are many companies that use flash for their business websites. The advantage of flash is the interactivity. As a result, they are usually more expensive ($1500 and up based on the project.

The main issues of flash is they are usually very large websites which load very slowly. Users with slow internet access will usually click away from the website before the site is totally loaded. The other issue of flash which may prove to be more serious is that flash websites are not search engine friendly.
A content management system (CMS) is a website that has administrative access in a central place that can be given to 1 or multiple users. This means that as a business owner, for example, will be able to make updates yourself rather than waiting on your designer. Many companies are going with content management systems like WordPress, Joomla, or Drupal. The cost of CMS vary greatly ($1500 and up depending on the project).

Electronic commerce or eCommerce sites are sites that are created for buying and selling of products or services on the Internet.  While eCommerce website can be built in a number of ways including PHP, HTML, CMS, and more the purpose remains to sell more products. The best eCommerce site for your business will depend on the types of products or services you sell. Many companies are going with content management systems for the functionality and adding eCommerce as a plugin. This can save time and money. The cost of eCommerce vary greatly($1500 and up depending on the project).

Hope this article helps you make your decision when trying to choose the best website to build for your business. While there are many different reasons to build each of these types of sites, it is important to find out exactly what you are getting and why a website design company is building this type of site for you.  Browse our website for more SEO SEM tips for find out the best questions to ask a website design company.

 

Elite Web Professionals provide custom WordPress website design to help you build your brand name, while making it easy for you to provide information to your customers.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive website design, and internet advertising services to help you grow your business online.

One of the most important questions you can ask your website design company is; “Will I own my domain name and website?” Too many people that I talk to about this it seems like an obvious answer, however there are many circumstances where you may not own 1 or neither the domain name nor the website. This will vary greatly depending on the designer you are talking to, however it is important to get the answer to this question up front and in writing.

There are a few reasons why you may not own your website or domain name (url) including a website lease, website contract, or a template.

Website Lease

A website lease works very similarly to a car lease. The website designer my charge you a smaller amount or zero money up front, along with smaller monthly fee leaving them with the responsibility to cover the entire cost of building the site, as a result, you never own the website . Your upfront costs and marketing costs may be considerably lower while the company maintains ownership of the site.

Website Contract

A website contract is when you agree upfront that after a certain amount of payments you gain full ownership of a website. This usually happens with website financing programs. If you go with this option, be sure to get clear instructions of how payments are made to the site and when you will own your website.

Website Template

A website template is when the company that you hire for your website gives you a pre-made website that is simply edited with your logo, phone number and other company information. While a website design firm my offer you ownership of the template, there may be other websites that have the exact layout as your business.

Domain Ownership

Domain Names are usually owned by the business. Unfortunately, everyday companies find out that the company they hired to do their site is trying to claim ownership of the domain at end of their contract term. They ask for a “buy out” of the domain which can be as high as $100.  The only way to avoid any confusion with regard to your domain (url) is to buy your domain yourself. Registrars like Godaddy.com, Dreamhost.com, Name.com, and NameCheap.com are all viable options to buy domain names.

Buy Your Own Domain and Pay For Your Website In Full

As a general rule of thumb, it is usually better to own your domain name and website. It may cost more up front, but over the long run it will be much less expensive. Another major reason why it is a great idea to own your website is because when you invest in internet advertising all of the work put into the site will be yours as well.

Let me explain.

Lets say that you were to take out an ad in an online directory like Yellow Pages. You are investing $200 per month. Each month the online directory will be taking that money and investing in SEO, social media, or even pay per click to improve web traffic to their directory. In turn you get traffic from them. The problem comes when you decide that you no longer want to advertise with the directory for whatever reason and they remove your ad. All of your exposure is lost, but all of the money that you have invested in your ad has gone to improve their web traffic. Traffic that they will continue to get once you leave.

However, what if you were to take that $200 per month and invest in your own website every month in SEO, social media, or pay per click? Every month your website would improve in traffic and relevance online. And if you ever decide to part ways with your internet adverting company you will still own your site and all of the work that has been done on your behalf will still be on your site. As a result, you will continue to make money with your website without being tied to a marketing company.

Hope this article helps you make your decision when trying to choosing if you should own your website and domain name. While there are many different reasons to build your own or lease a website, it is important to find out exactly what you are getting and why a website design company is building this type of site for you.  Browse our website for more SEO SEM tips for find out the best questions to ask a website design company.

 

Elite Web Professionals provide custom WordPress website design to help you build your brand name, while making it easy for you to provide information to your customers.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive website design, and internet advertising services to help you grow your business online.

Most Common Website Design QuestionsWhat should I look for in an great website design company?

When it comes to finding a good website design company there is a lot more that goes into it then simply how well your site looks. Many companies find out the hard way that their beautiful flash website does not and will not get much website traffic due to slow loading and poor exposure in search engines. A good web designer will:

  • Communicate to you in a way that you can understand
  • Provide you with a portfolio of sites they have designed
  • Provide you with Upfront Costs – No Hidden Fees
  • Give An Estimated Time Of Completion
  • Offer Hosting and Maintenance
  • Offer Both Basic HTML and Content Management Systems
  • Provide Flexible Payment Options
  • Provide SEO (Search Engine Optimization)
  • Provide Website Backups and Security

What Is the Average Return on Investment can I expect to receive?

The #1 reason why companies build a website is make money. Therefore when it comes to pricing it should be based on return on investment.  While companies charge different prices, this question will give your web designer a chance to explain how they will give you a return on your investment. It is not always the best to go with the company that is the least expensive because sometimes that means they will deliver the least results.

What type of website will you design and build for me?

There are several different types of websites of which you may choose for design and implementation. These include HTML, PHP, Asp, .Net, Java, Flash, eCommerce, and Content Management Systems.

Find out about advantages of websites based on programming and formatting languages.

What are my payment options?

There are several ways that you can pay for your website. Some companies   will charge you half up front and half at completion of the project(when site is uploaded to your hosting). Another option will be to charge half up front 1/4 at 50%(50% is usually after design approval and development of home page) and 1/4 at completion of the project. Lastly, some companies offer website financing. With financing there is a small setup fee that will cover the website being designed and developed while the remaining balance is paid over a 6, 12, or 18 month period.

How long will it take the web designer to complete the design?

Website design is one of the few items that you will find businesses working on 2, 3, or even 6 months. A good rule of thumb for a brochure website design and development is 30 – 45 days. Companies that offer some type of reasonable guarantee that your website will be complete in a given time will take your project seriously, and work to get your project finished.

What will be my URL or domain name?

 

Choosing a domain name can be as simple as choosing your company name. However, for some businesses they will find that their name is already taken. This means they will need to be a little creative in choosing the perfect name. Here are some ideas to help you choose a great domain for your business:

  • Consider choosing a domain name that includes your company name and city you service. For example MyCompanyAtl.com or MyBizAtlanta.com
  • Think about choosing a domain with the city your serve and the service you provide. For example, a company that offers website design in Decatur, GA can choose the name DecaturWebsiteDesign.com
  • If you are providing a service nationally, rather than choosing a city with your domain only choose a domain with the service you provide. For example, WebsiteDesign.com would be a great domain if it were available. However, you will find that many domains are already taken. Therefore, you may need to combine services you provide. As in the example above, a domain name WebDesignAndAdvertising.com would be a great option.

Will I own my website once I have completed payment?

One of the most important questions you can ask your website design company is; “Will I own my domain name and website?” Too many people that I talk to about this it seems like an obvious answer, however there are many circumstances where you may not own 1 or neither the domain name nor the website. This will vary greatly depending on the designer you are talking to, however it is important to get the answer to this question up front and in writing.

Find out a few reasons why you may not own your website or domain name(url).

How will I know if people are visiting my website? How will I monitor my website traffic?

It is highly recommended to work with a website design company that offers  web analytics and statistics program.  Programs like Google Analytics shows you how many people visit your website, where they came from, your bounce rate, and what they were searching for on Google to find you.

Programs like and Crazy Egg offer a more advanced look at your site by showing you what pages of your site perform well, and where your web visitors click the most when they land on your page.

Find out how to know if people are visiting your website .

What Is A Bounce Rate?

The bounce rate is the percentage of visitors who click on a particular website who navigate away from the site after viewing only one page for a short time.

Where will my site be hosted and what is their uptime?

There are several factors to consider with regards to website hosting. I have found that many companies prefer to host with their web designer instead of being responsible for their own hosting. As rule of thumb a website should have 99% uptime if it is with a good web hosting company. When making the decision on what is right for your business there are several things to consider.

Find out the factors to consider when choosing if you should host with your website design company or if  you should host your own site.

How many email addresses do you include with my website?

With your website, your designer should assist you with setting up email addresses with your new domain name in the address. This means no more gmail, comcast, or hotmail on your business cards. The amount of email addresses will vary depending on the company and the scope of your project.

Will I be able to make changes to my own website or will I only have to pay you (web designer) to make updates?

Websites are more dynamic than ever. This means that programmers are able to give everyday business men and women more flexibility with making changes to their website without have to learn HTML, PHP, or any other website language. Consider a content management system(CMS) such as Joomla, Drupal, or WordPress for your website design so that you can save time by making updates quickly yourself. And save money from having to call your designer every time you need to change text, add picture or video.

Find Out About The 3 Most Common Content Management Systems(CMS).

How can I learn to make updates to my website?

You are an expert at running your business, not making websites. However you understand the importance of updating your website, adding photos to your portfolio or you are simply interested in starting your blog but don’t want to pay for web design school. You’re in luck!  Content management systems like WordPress offers video tutorials on their dashboard as well as thousands of user generated tutorials on YouTube. From adding an image to a page to updating your portfolio to adding videos, you can learn how to do anything by watching YouTube.

Do you offer logo design?

Having a company logo can help you establish your identity, strengthen your brand and reinforce your credibility. Ask your Web hosting company if they can create a customized logo design for your website – and if they’ll provide that logo design in several file formats so you can keep your online presence and print marketing materials consistent. (Already have a logo design for your business? Ask your professional Web design company if it can be used in your website design.)

How will my website look on mobile phones?

The explosion in user adoption of mobile devices has revolutionized the web. Though designing for the Mobile Web follow similar principles to designing websites, we must consider some notable differences.

  • For one, current mobile device networks don’t run in the same speed as broadband devices.
  • In addition, there are also a myriad of ways our mobile web designs are displayed in, from touch screens to netbooks, which make even the smallest desktop monitors look like giants.
  • The ideal scenario would be that each device simply scales and adapts to your existing website — and some devices, such as the iPhone, are able to because of their built-in web browser.

How many websites have you made in my industry? What were their results?

A website design company can successfully design and build a great website for any industry, however sometimes a company that has had significant experience in your industry can save you time and money based off of their success with other companies. If you are in love with a company work with this company regardless of whether they have a ton of experience in your industry. Keep in mind, if you have a few questions in your mind already and they don’t have significant experience, it may be worth continuing to look for the best fit for you.

Do you offer Search Engine Optimization?

You can have the most beautiful site in the world, but if no one sees it, you will not be able to use it to grow your business. A company that offers SEO will include very important factors in the coding of your website that search engines require for all websites that receive 1st page placement. This also includes creating web content for your site, listing your site on search engines, and other important components of getting to the top of the search engine charts.

What kind of results can I expect to have from my website? How long should it take for me to see these results?

Your first month with your new website will be the least amount of traffic your site will ever receive. You should expect your site to gradually improve in traffic every month. Whether your focus is on local search, marketing your site nationally or even globally the first month focus of your SEO will be on getting word out that your site is live. In most cases, it should take between 4 – 6 months to give a good idea of what type of leads your site can generate for your business.

Are there other ways than SEO that I can generate additional leads from the internet that you recommend?

There are many ways to generate leads to your business outside of your website. These include social media, pay per click, yellow page directories, or classifieds.

Find out how to use the internet to generate leads to your business in addition to SEO.

I Have a Question that I Didn’t See on This Page.

We want to hear from you. If you have additional questions about an SEO or website designer please send us an email at questions@advertisingbusiness.org or contact us.

I hope that you found these answers to best questions to ask a website design company helpful. Browse our website for more questions on internet advertising, SEO, or pay per click advertising.

Business Owner Giving Up Chess Piece He Does not NeedWhen it comes to being a successful business owner, you may think that you need to undermine your competition at all costs. After all, these are the people who are tapping into the same customer pool as you – which means for every customer they acquire, you’re losing out on valuable dollars. You consider yourself constantly at war with your competition…

So why would you want to use your website to actually help your competition?

Rethink How You Look At Your Competitors

As it turns out, you should think of your competition as a valued ally more than an entity that needs to be defeated. You and your competition have more in common than you might think – and if you offer the same services in the same industry, you could benefit from them throwing  little business your way.

To help illustrate this point, let’s say that you’re a roofing business that specializes in new residential roof installations and roof repairs. You’re in competition with another roofing business that specializes in roof repairs for commercial businesses. When a potential customer calls to indicate that he or she needs an residential roof repaired, they can direct this customer to you, rather than going through the expense and effort of training their staff in this new specialty.

Become An Asset To Your Competitor

Think about it this way: if you have a potential customer call to inquire about a service or product that you don’t offer, it’s much more cost-effective to send the customer to your competition rather than invest a significant amount of time and money into this one job. Training in specialties should be done on your own time, not in the hopes of getting a single job from one customer. Your competitors are likely to see this the same way. As a result, businesses forward specialized leads everyday.

That’s why business leaders should:

Post All Services – Post specialties and services on your website so that companies can have a quick reference of all of your services. 

Show Pictures – Give clear picture of what you do best. A photo gallery or before & after photos are great ways to demonstrate your expertise.

Write Blog Articles About Your Specialty - Write articles about your specialties describing what, why, when, and if you can how you do what you do. Answer common questions your customers ask you about your service, and if you can provide examples and demonstrations.

Be Visible When They Search Online – Make sure that search engines give high you visibility for all your specialized services. This is effective with local search engine optimization or with pay per click. The key here is to be visible when they need you right away.

Create A Working Relationship

You may even want to send a friendly note to your competitor to let them know that you’re happy to send any business their way should you get a customer who is inquiring about a specialty you don’t offer. The goal is to get your competition to agree to do the same for you in return – and that’s where you really start making money.

So whether you work out a commission agreement with your competition or you agree to send customers to one another, don’t miss out on this valuable opportunity.

Give Competitors A Reason To Link To You

There is one more reason why it is vitally important to describe your services, show a portfolio, write blog posts, and give before & after photos on your website. There are companies like yours all of the world and it may suit their business needs to display your blog article, a photo from your gallery or even a demonstration to their website visitors. In order to share anything from your website, they would also need to provide a link back to your website as the source they used for the item. For example, you are an electrician in Atlanta that writes an article on your website about “How To Install A Flat Screen TV With Hidden Wires?”. A electrician in New York loves the article so he decides to add this post to his website. Once he has added the article,  he would also need to add a link back to the original source of the blog post(Your website). The more links you get to your website from companies like yours, the better visibility other posts from your website will receive from search engines. This is because your website will be seen as a trusted source in your industry.

Elite Web Professionals provide internet advertising and custom WordPress website design to help you build your brand name that reflects the vision and values of your business.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.
Find out 33 Reasons Why You Need A Website Right Now.

Gold Seal For Great Customer ServiceRunning a successful business is a fulfilling and enjoyable venture – until you experience a customer complaint, that is. While customer complaints are just another aspect to running a business, there’s no denying that they can be considerably upsetting to see, especially when they resemble the following:

  • Unclear Instructions - A customer is upset because he or she is unsure about how to use your product.
  • Unable To Contact Customer Support – A customer is angry because he or she did not receive the attention he or she wanted during the transaction process.
  • Unclear About What Your Product Does – A customer demands his or her money back due to confusion about what your products or services are intended for.

While every business will encounter a different version of customer complaints, it’s important to realize that there is a great way to overcome these unwarranted bad reviews and complaints – and it involves using your website. Find out how to stop unwarranted bad reviews by using your website.

Your website represents a great opportunity to provide your customers with a point of reference for any policy and terms of use questions they might have. For example, the customer who is angry because he or she doesn’t know how to use your product may find the exact answer to his or her question…

Meaning that you’ll be spared from facing a barrage of customer complaints.

To use your website as a point of reference for using your products or services, consider implementing the following steps:

  • Clear Instruction On How To Use Your Product – Make sure that you detail how to use your products or services in a clear and concise manner. Don’t overload your customers with technical details, as this may cause them to become even more confused.
  • Don’t Use Industry Jargon – Refrain from speaking to your customers in a condescending tone. If you make the instructions read like it should be obvious how to use your products or services, you may find that your customers might get insulted.
  • Make Information Easy To Find – Place these references in an easy-to-find spot. Your customers don’t want to hunt for answers – they want them as soon as they need them.
  • Use Video Tutorials – If the instructions are particularly complicated, complement them with videos that demonstrate how to implement the steps. Your visually-focused customers may thank you for it.
  • Common Questions And Answers – A great way to eliminate confusion about your product or service is to provide answers to common questions. This will help you to provide answers to customer questions after business hours which can save yours and your customer’s time. If you are wondering of where to get your common questions from, start with the questions you get from your everyday customers. A great place to start is with;
    • How much is the product or service?
    • How long does your service take?
    • How long will it take to get the product?
    • How do I care for this product properly?
    • Do you offer any warranty or guarantees?
  • Show All Reviews On Your Website - It is very important to show all reviews of your customers. Respond quickly and resolve any negative reviews. A customer may be less likely to give a bad review of an issue that you have already resolved for previous customers.
  • Provide Customer Service Contact Information – Be sure to make customer service easily accessible. While your site can be an excellent tool to answer your customers’ questions, it is important for all of your customers to be able to contact customer support when needed.

When putting these steps to use on your website, make sure that your customers can easily find contact information for you in case they still can’t make sense of your products or services. If this keeps happening, you may want to consider streamlining your products for easier use.

Elite Web Professionals provide a simple website design process and an effective ways to promote your website online.  For information on how we can help you with your website needs, and to browse our website design services click here. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

Not convinced, find out 33 reasons why you need a website right now.

Use Website Blog To Make Money OnlineAs a business leader, you want to increase customer loyalty to your products and services. However, you’re not exactly sure what’s the best way to go about doing this. You’ve tried cutting prices, reaching out to customers on social media sites, and offering incentives for loyal customers. While all of these methods can be great ways to reach out to customers and create fans of your business, there’s one additional method that all business leaders should put to good use:

Use your website blog to grow your business.

Let’s face it: the days of the cold corporate website are long gone. Now customers want to know more about the people behind the business. Brands are no longer visual representations of a business: they’re living, breathing entities that people use to represent their tastes, interests, and lives. Consider iconic brands like Apple, and how people use that brand to reflect their interests and income.

That’s exactly the type of brand identification you want to strive for – and that’s exactly what you can build with a website blog.

Your website blog is akin to having a conversation with a friend over a cup of coffee. It’s not designed to sell your company’s products with every post; rather, it’s designed to reach out to your customers to interact with them. Your customers are people, after all – and the more you get to know them, the more likely it is that you’ll be able to identify their wants and needs.

To use your website blog to grow your business, try using the following steps:

  • Write About Topics Your Customers Need- Research topics that are near and dear to your customers’ hearts. For example, you could write about current issues in your industry, helpful advice for customers to use your products, and more. Another good source of article topics may be the most common questions your customers ask about your products or services.
  • Interact With Your Comments – Interact with some customers on your message boards. If your customer posts an interesting comment to your blog post, don’t just let it sit there – interact with it! Write a follow-up comment or post an intelligent question.
  • Be Informative – Make sure your blog posts are informative and interesting. People don’t want to read content just for the sake of it. Make it compelling and engaging.
  • Don’t Be Afraid To Be Passionate - Remember to be yourself and people will see the passion you have for what you do and feel how genuine you are about your business.
  • Post Often – Post a few times a week to keep your readers coming back for more.
  • Leave Links To Your Site –  Provide a link to a page on your website that may provide additional information about the topic of each blog post. This may be to a services page, another blog post, or in some cases your home page. The purpose is to engage your reader with more relevant information.
  • Add To Social Networking Sites – Facebook, Twitter, LinkedIn, Google + are the biggest social media sites online. Every blog post that you ever post should be updated to all of these so that all of your friends and colleagues can interact with you.
  • Post Blog To Book Marking Sites – A bookmarking site can keep bookmarks of pages that interest you and keep them in one place. The major purpose of bookmarking sites is for users that have different browsers or computers but still wants easy access to these bookmarked pages. What’s great for your blog is that each bookmarking site offers exposure to a new group friends. Similar to social networking sites they may save your bookmarks, share them with their friends, and write comments. This creates another way to generate traffic to each new post.

Remember to resist the urge to turn a majority of your blog posts into promotions. This is a surefire way to turn off readers, as blogs shouldn’t be used as thinly veiled advertisements.

If you would like more information on how you can use blog to generate more leads or sales to your business call (404) 477-4819. At Elite Web Professionals, we specialize in helping businesses use their website to generate more customers. For information on how we can help you with your website needs, and to browse our website design services click here. We provide comprehensive search engine optimization, and pay per click advertising services to help you grow your business online.

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