It’s true that nobody knows your business better than you; therefore, when it comes to highlighting your services on your new company website, consider yourself the go-to guy or gal.
The key to a successful business website is to take the competition head on. While many companies tend to shy away from mentioning their competitors, consumers don’t want to spend their valuable time researching the multiple differences between your company and your competitor’s. Additionally, if you spell out your key differences, you’re showing your online readers that you’re not afraid to be totally honest – and that will certainly make them more willing to trust you.
So what should you mention to your website visitors when tackling your competition head on?
• Don’t be afraid to mention the similarities between yourself and your competitors. You don’t want to spend all of your time trying to put the competition down; it’s just not nice business, and it tends to backfire with consumers. Be honest and point out the similar services or products that you and your competition share.

• Once you’ve done that, it’s time to get to the good stuff. List the services that your competition won’t do, or the products they don’t sell. Be as detailed as possible in this section, as consumers will see far more value in your services if you can provide a laundry list of what the competition doesn’t do.

• Finally, list the things that your competition does that you can do better. This can tie in with the first part, or it can be an entirely separate list altogether. Don’t hold back here – toot your business horn as loudly as possible!
No one knows your business better than you – so don’t be shy in playing up what makes your company so special!

Elite Web Professionals provide custom wordpress website design to help you build your brand name, while making it easy for you to provide information to your customers.  For information on how we can help you with your website needs, browse our wordpress website prices. We provide comprehensive website design, and internet advertising services to help you grow your business online.

As a savvy business owner, you know that when it comes to running a successful company, it helps to know where the large majority of your clients are coming from.  I don’t mean in the geographical sense – I mean in the methods they use to look for your business.

From traditional phone directories to Youtube directories, the 21^st century has heralded new ways for customers to look for your business.  If you want to tap into where your clients are coming from, here’s a go-to list of how your customers are looking for your business:

• Yellow Page Directories:  The Yellow Pages are still a very popular option for customers who are looking for your business.  While this might be your cheapest advertising option, it still requires customers to have a basic knowledge of your company name or the industry you work in.  Additionally, being chosen by a client through the Yellow Pages can sometimes boil down to pure chance – and that’s just not an advertising method you can rely on!

• Video Sites: Savvy customers are now turning to how-to videos on Youtube to look for your business.  If you don’t already have a Youtube account, it’s time to get one, as most of your customers are searching for you on this powerful site.

• Social Media:  Similar to Youtube, many customers are relying on social media sites to find your business.  From Facebook to Twitter, if you don’t have a social media presence, then it’s likely you’re missing out on a great deal of business.

• Search Engines: By far and away, the most popular method for your clients to look for your business via search engines.  Google, Yahoo and Bing provide your customers with a bevy of business information with just the click of a mouse – and if you’re not at the top of those search engine results page, then your customers won’t know how to find you.  Clients can stumble across your business via search engines in a number of ways, especially by asking a question about your industry, searching for your service or searching for your company name.  To stay within their sights, enlist the help of an SEO expert who knows his or her way around a search engine.

It’s no secret that your customers are looking for your business.  But the million dollar question remains: can your business be found?

Elite Web Professionals provides website design and internet advertising to help customers find your business! If you don’t see your area listed here, just call (404) 477-4819, or browse our website for information on internet advertising prices.

Help Your Customers Refer Your Business with a Website

If your business hasn’t already made a splash in the online world, then it’s time to shine the spotlight on your company. Find out how to use your new website design to get more referrals from customers. Not only is a website crucial for helping your customers quickly and easily find out more information about you, but it’s a surefire way to help your customers refer your business to others.

So if you’re ready to get more referrals from your customers, turn your website into a conversion machine.  Your customers will refer their friends to your site and your site will do the work for you.

Thats Right! If you want to help your customers refer you more business, then you’ll need a website.  If you already have a website, then you need to maximize your website’s conversion rates.  While a great word-of-mouth recommendation from a loyal client can get new customers to your website, only a highly relevant website will convert potential customers into loyal clients.  As a business owner, you are doing quality work for your customers.  As their friends see the work that you have done, they may ask who did the work.  Chances are they will give their friends and family your business name.  With the power of the internet, more than ever, people are going to the internet to do research on a company.  This is where you website comes in. You will get more referrals from your customers by making the best of all the referrals that you already have.

In order to do this, you will need to make sure your home page strikes the perfect blend between text and design; favor either one too strongly, and you risk turning off your readers.

Set aside a page in your website devoted to fresh and relevant information about your industry.  You can hire a writer to upload articles to this page, or use it as a blogging space.  No matter what you do with it, this continuous stream of fresh content isn’t just crucial for SEO rankings – it keeps your readers returning to your website.

And studies have shown that frequent website visitors are more likely to purchase from you than one-time visitors!

Most importantly, you want to make sure that your website is visible to search engines, as this will help new clients find you.  Hiring a SEO company is the best way to achieve this goal, as SEO requirements are in constant flux and tend to vary depending on which search engine you’re using.

It’s no secret that every business owner wants to be considered the ultimate expert in their industry. But rather than spend thousands of dollars on marketing and advertising, the best way to become the industry expert is easy, rewarding and doesn’t cost a dime. Find out how by taking a few minutes of your day to answer common questions on your WordPress website your current customers ask every day, you can become an industry expert.

That’s right: I’m talking about a WordPress website with a blog.  Whether you dabble in blogging, are an avid fan of it or don’t quite understand it, here’s why you can quickly become the industry expert with a WordPress website with a blog:

• Many people research before they buy a product or service -  Rather than head to corporate websites – which are optimized to sell anyways – consumers will seek out free and honest online information.  If you answer a question that a potential customer asks, you will be viewed as the expert on that topic. This often means you win the customer. That information often best received in the form of a blog. By choosing a custom designed WordPress website, your blog will have the same look and feel of your website.  This helps you to build your brand, and while showing you’re in great standing to provide that information to your consumers, thus becoming the industry expert.

• Customers will often post questions to your blog -  If you answer these questions (and you should!), a fantastic thing will occur: both your customers and search engines will see your website as an industry expert.  Search engines notice if you answer industry questions on your WordPress blog, so they’ll be more likely to direct inquisitive consumers directly to your website. There are many factors that determine exactly how much traffic major search engines like Google, Yahoo, and Bing will send to your site.  However, one major secret to get the most traffic is to have the best answer to the question.

• Update Website Frequently – A WordPress blog allows you to quickly and easily update information about your company.  Whether you’re promoting the launch of a new product or you were quoted in a local trade magazine, think of your WordPress blog as a highly effective PR machine.

Becoming an industry expert doesn’t have to take decades in the business and thousands of marketing dollars – as you can see, it’s often as simple as running a WordPress website with a blog!

Elite Web Professionals provide custom wordpress website design to help you build your brand name, while making it easy for you to provide information to your customers.  For information on how we can help you with your website needs, browse our website for wordpress website prices. We provide comprehensive website design, and internet advertising services to help you grow your business online.

Have you ever thought about why your competition has a website? No matter how large or small your business, it’s safe to say that you’re mulling over making the jump to the online world. After all, most businesses have carved out a name for themselves on the World Wide Web – not to mention it’s a great way to provide inquisitive customers with more information about you.

But when it comes to owning a website, there are certain things your competition doesn’t want you to know about – things that they’re taking advantage of themselves. Unless you catch onto these sneaky tricks, your competition could end up blowing you out of the virtual water.

In this article, you’ll discover what your competition doesn’t want you to know about owning a website. Don’t be afraid to put them to good use as soon as you finish this article!

Your competition is making money from their website. Your competition knows that a website isn’t just a great way to provide both loyal and potential clients with more information about the business; it also makes them money. The larger and more sophisticated the website, the more money the competition is making. Great websites that have been expertly optimized bring in more traffic, convert more readers and have higher profits. Essentially, a powerful website is your competition’s biggest moneymaker.

Your competition spends more money to make money. As a savvy business owner, you know that running a successful company requires a financial investment to get it off the ground. Well, the same applies with your competitor’s website. For example, let’s say that Company A is spending $1,000 a month on their website, while Company B is spending nada. If Company A makes $10,000 per month as a result of this investment, then Company B is losing out on $9,000 in revenues each month. As you can see, it pays to make an investment in your website.

Your competition protects their good name. A website is the handiest way to build up a brand and spread positive testimonials about the business, which is otherwise known as reputation management. If your competition can use their online space to highlight positive testimonials and interact with customers, then you can bet they’re converting more clients.

Your competition looks like the expert. A powerful and attractive website makes your competition look like an expert – it’s as simple as that. And if your competition appears to be the expert in your industry, then potential customers are more likely to spend their dollars with the “expert” company.

Your competition can show off their portfolio. Customers won’t want to go through the hassle of calling you up and asking for examples of your previous work – and your competition knows that. That’s why they showcase their portfolio on their website, allowing clients to quickly access previous jobs.

If you want to beat your competition at their own game, don’t be afraid to optimize your website for success. Ask an expert as to how you can manage your website so that it brings in the big bucks.

So when you need Atlanta web design that will beat your competition, call Elite Web Professionals. Now offering affordable web design and e-commerce development. Call (404) 477-4819 to schedule an appointment, or browse our website for more information on search engine optimization prices. If you have any other questions or comments, please contact us.

Most people might think of good website conversion rates as more of an art than a science.  After all, the chances that a passive reader will turn into an active client can often be boiled down to being at the right place at the right time, with a dash of luck thrown in.

Right?

Actually, I’m here to prove otherwise.  When you know the ultimate list of website conversion essentials, converting website visitors into clients becomes a surefire science.  So if you’re wondering what to include on your website, read on for the ultimate list of website conversion essentials:

• A creative and impactful logo that’s prominently features on all your webpages;
• A catchy slogan;
• Your list of services.  You should quickly sum this up on your home page, and devote a separate page to your services;
• A blog where your clients can read more about fresh and relevant industry news;
• Links to your social media accounts;
• Any certifications or affiliations you might have;
• Answers to common questions;
• Privacy Policy and Terms of Use for your website – this is essential for protecting you from any legal issues;
• A sitemap;
• On page SEO factors on every page of your website;
• And photos of your work.

Now that we have the basics out of the way, let’s take a look at a few other important ways to help your website good conversion rates:

Web Content: Your web content is the most crucial part of a high-conversion website.  Why is this, you might ask?  Simple: unlike real-world businesses, your online site is the only opportunity people have to get to know you.  Therefore, your web content should reflect your professionalism and dedication to accuracy while also balancing the need to be informative and relevant.  If you don’t consider yourself to be a strong writer, consider bringing a web content writer on board to help out.

What Makes You Different: Don’t just gloss over what sets you apart from your competition – make it one of the many highlights of your website!  Potential customers want to know why they should spend their dollars with your company, rather than your competition.  Make realistic claims, but don’t drag your competitors through the mud (no matter how tempting it might be).

Pricing Information: You might be tempted to hide your pricing information, especially if you want to convert customers.  But here’s where listing your prices comes in handy: it deters people who won’t pay your minimum price from contacting you.  As a business owner, this saves you plenty of time and frustration.  However, a con of displaying your pricing information is that a consumer might not want to pay your prices because they don’t necessarily know the value of your service.  These two factors should be seriously considered before deciding which option is the best for your business website.

Converting customers doesn’t have to boil down to luck – especially with these website conversion essentials by your side!

When you need effective SEO Atlanta business trust, call Elite Web Professionals for web design and e-commerce development today. Call (404) 477-4819 to schedule an appointment, or browse our website for more information on search engine optimization prices. If you have any other questions or comments, please contact us.

Search Engine Optimization(SEO) Factors

If you have your own website or are thinking about launching one, then chances are you’ve heard about search engine optimization.  Search engine optimization – otherwise known as SEO – is an umbrella term used to describe the techniques and methods used to bring a website to the top of a search engine’s natural listings.

Not sure what this means?  Think of the last time you entered a word or phrase in your favorite search engine.  The listings that appeared on the search results page are known as natural listings – and they’re not there due to a random occurrence or because they got lucky.  Rather, the website makers understood the most powerful on page SEO factors and used them to the best of their ability.

If you’re not sure of what the best on page SEO factors are, then read on to find out! Read below on the basics of On Page optimization factors.

• Meta Tags: Think of your web content as information that your human visitors read, while meta tags are information that is primarily directed for search engines to “read.”  Search engines send out crawler software – known as search engine spiders – that travels through the Internet via these meta tags.  If your meta tags are carefully optimized with your most relevant keywords and placed in the appropriate places on your website, search engines will quickly recognize your content as valuable and send it straight to the top.

Meta tags include:

1. The title tag – This is the title of the particular web page;
2. The description tag – This is the information that’s presented in search engine results pages, and can provide a great opportunity for search engine optimization;
3. Keywords – These are phrases and words that apply to your industry, and are used frequently by your customers.  The best keywords should be lucrative but shouldn’t have much competition.

• Header: Header tags can be crucial to giving your web page the extra boost it needs to crawl up the search engine results page.  A header tag – also known as H1, H2, etc. – should be placed around any titles and subtitles in your web content.

• Inter-site linking: Inter-site linking refers to the way your site links to other pages on its own website.  This allows the search engine spiders mentioned above to crawl through your entire website and categorize it accordingly.

• Alt Text: Alt text is simply a phrase used to describe text that’s used for images on your website.  You can optimize this text with your keywords for an additional boost of SEO juice.

• Relevance of Body Copy: Finally, your body copy will play a large role in your ultimate search engine ranking.  Your optimized web content should strike the right balance between providing readers with plenty of relevant information while catering to search engine requirements.

In the word of on page SEO factors, it pays to have an expert to guide you through the complicated and somewhat confusing process.  If you want to guarantee that your website will place as highly as possible, don’t be afraid to call in the SEO experts.

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Month to Month Packages!
We will earn your business from one month to the next.
NO Contracts only Great Results!