It’s true that nobody knows your business better than you; therefore, when it comes to highlighting your services on your new company website, consider yourself the go-to guy or gal.
The key to a successful business website is to take the competition head on. While many companies tend to shy away from mentioning their competitors, consumers don’t want to spend their valuable time researching the multiple differences between your company and your competitor’s. Additionally, if you spell out your key differences, you’re showing your online readers that you’re not afraid to be totally honest – and that will certainly make them more willing to trust you.
So what should you mention to your website visitors when tackling your competition head on?
• Don’t be afraid to mention the similarities between yourself and your competitors. You don’t want to spend all of your time trying to put the competition down; it’s just not nice business, and it tends to backfire with consumers. Be honest and point out the similar services or products that you and your competition share.
• Once you’ve done that, it’s time to get to the good stuff. List the services that your competition won’t do, or the products they don’t sell. Be as detailed as possible in this section, as consumers will see far more value in your services if you can provide a laundry list of what the competition doesn’t do.
• Finally, list the things that your competition does that you can do better. This can tie in with the first part, or it can be an entirely separate list altogether. Don’t hold back here – toot your business horn as loudly as possible!
No one knows your business better than you – so don’t be shy in playing up what makes your company so special!
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