As a savvy business owner, you know that when it comes to running a successful company, it helps to know where the large majority of your clients are coming from. I don’t mean in the geographical sense – I mean in the methods they use to look for your business when they need the services you offer.
From traditional phone directories to Youtube directories, the 21st century has heralded new ways for customers to look for your business. If you want to tap into where your clients are coming from, here’s a go-to list of how your customers are looking for your business in 2012:
- Yellow Page Directories: The Yellow Pages are still a very popular option for customers who are looking for your business. Although more and more search is now coming from the internet, many people still search in phone books. As a result of this decreasing search volume, many companies have lowered their costs. This, in some markets in the US, has made them a very inexpensive option. While this might be your cheapest advertising option, it still requires customers to have a basic knowledge of your company name or the industry you work in. Additionally, being chosen by a client through the Yellow Pages can sometimes boil down to pure chance – and that’s just not an advertising method you can’t rely on! In recent years, Yellow Page companies have invested millions of dollars in online yellow page directories to reflect their print product on the internet and to attempt to keep up with the changing market of search.
- Video Sites: Savvy customers are now turning to how-to videos on Youtube to look for your business. If you don’t already have a Youtube account, it’s time to get one, as many tech savvy internet users may be searching for you on this powerful site. When you create a commercial of any kind, be sure to upload your video to Youtube for added exposure.
- Social Media: Similar to Youtube, many customers are relying on social media sites to find your business. From Facebook to Twitter, if you don’t have a social media presence, then it’s likely you’re missing out on a great deal of business.
- Search Engines: By a long shot, the most popular method for your clients to look for your business, is via search engines. Google, Yahoo and Bing provide your customers with a bevy of business information with just the click of a mouse – and if you’re not at the top of those search engine results page, then your customers won’t know how to find you. Clients can stumble across your business via search engines in a number of ways, especially by asking a question about your industry, searching for your service or searching for your company name. To stay within their sights, enlist the help of an SEO expert who knows his or her way around a search engine.
It’s no secret that your customers are looking for your business. But the million dollar question remains: can your business be found?
Elite Web Professionals provides website design and internet advertising to help customers find your business! If you don’t see your area listed here, just call (770) 766-5600, or browse our website for information on internet advertising prices.