Seo Business Advertising is becoming businesses path of least resistance to grow their business. For many years, business owners have tried to figure out where to invest their money to get customers. Many companies are spending millions of dollars on advertising. From yellow pages, to radio, television, and billboards many business owners were overwhelmed with information and sales calls. Each year the usage for each of these forms of advertising has gone down, while the internet has seen an average of 18% growth every year for over 20 years.
In 2005, the internet reached 1 billion users worldwide. Major search engines have received a similar rate of growth as people are using the web to get information. According to comScore, in February 2009, major search engines like Google, Yahoo, and Bing received over 13 billion searches.
Major cities in the US like Atlanta, Seattle, Washington DC, Orlando, and Boston host the most tech savvy users in the United States. This has made business advertising online not only an option for getting customers in the local area but a necessity. For many business owners this has become, what they believe to be, the path of least resistance. For others however internet advertising is a waste of money. In this article, we will uncover the common conceptions and misconceptions of search engine optimization.
Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.
Make You A Celebrity Over Night
One of the most common mistakes that business owners make when investing in search engine optimization is investing in a program with short term goals. I call it turning you into a celebrity over night. There are several factors that determine how competitive an industry may be. However the one thing that remains constant is that it is a process, of improving the traffic to a website over time. Search engine optimization should be an investment for your business for future success. While most of the time you will be able to take advantage of immediate traffic; this should not be the only factor of which you should base your entire internet marketing strategy. Seo business advertising is the path of least resistance if you invest over time.
Only For Big Business
Another common misconception is that it is too expensive for my business to invest in seo advertising. With that type of investment seo should only be for big business. This is simply not true. Actually in most cases it is the complete opposite. I’ll explain. You own a website that you had built for free, and it doesn’t generate you customers for your business. While your competitor has a website that he pays someone $1000 per month to advertise on search engines, that brings him $10,000 per month in return. Your free website is costing you $9,000 per month to have. By strategically advertising on search engines, you give yourself the greatest chance of making money from your website. By doing nothing however, your website will bring you the same in return. The investment that a business should make to improve traffic to their website is based on the age of website, the amount of competition, and expertise of your seo company. With that being the case, many industries can have an effective campaign at very affordable rates. For example, in some cities programs may start as low as $100 per month. Seo business advertising is the path of least resistance with the right company for the right price.